171. $100M CEO Explains How to 10x Your Brand with Storytelling ft. Heidi Somers

171. $100M CEO Explains How to 10x Your Brand with Storytelling ft. Heidi Somers

Collab with Artlist and get 2 extra months for free here:

https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970


The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstart


What’s up, Rock Nation! Today we’re joined by Heidi Somers - YouTuber, entrepreneur, and founder of Buffbunny Collection. Over the past nine years, she’s scaled her creator-led activewear brand into a movement that women around the world connect with.


Heidi breaks down how storytelling became her unfair advantage - from early campaign videos that made women cry, to collections inspired by childhood nostalgia, to the inclusive sizing approach that fixed a broken industry standard. She shares why “pretty girl, pretty outfit” isn’t enough, and how Buffbunny built community by making every woman feel seen.


We also dive into the blueprint any brand can use in 2025: Nail your storytelling, lean into influencer marketing, and create innovative products people can’t buy on Amazon. If you want to learn how to turn a vision into an empire, this episode is packed with lessons from one of the most successful women in fitness and fashion.


Check out Heidi here:

https://www.instagram.com/buffbunny/

https://www.youtube.com/ ⁨@heidisomers⁩


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Timestamps:

0:00 - Intro

1:17 - Using storytelling to grow Buff Bunny

2:37 - The campaign that changed everything

5:03 - How Heidi decides which stories are worth sharing

7:07 - Measuring campaign success

8:26 - Breaking down a new campaign strategy

10:56 - Being a year and a half ahead on drops

12:47 - Pretty girl, pretty outfit, pretty photo doesn't work anymore

13:23 - The new collection content playbook

14:29 - Artlist

15:29 - Pretty girl, pretty video, pretty outfit doesn’t work

17:37 - Solving a problem in a saturated market

21:06 - How Grounds (Heidi’s fitness app) came about

23:04 - The gym can be very intimidating

24:31 - There’s always something you can improve on in business

25:58 - How Buff Bunny solved sizing issues for women’s athletic wear

28:13 - Personal Brand Playbook

28:37 - The cost of the perfect fit

29:27 - The story Heidi wants to tell with Buff Bunny

31:22 - Making clothing for every woman in every size

32:51 - The biggest lessons learned in business

35:05 - Asking Christian for advice

37:14 - Heidi’s best piece for business owners

40:35 - The 3 pillars needed to create a successful brand

42:08 - Influencer marketing

43:54 - Why TikTok is great

45:02 - Don’t overcomplicate it

46:09 - Buff Bunny ad strategy

47:51 - Heidi’s content strategy

49:46 - What Heidi has learned from her personal brand team

51:23 - Evolving YouTube content

53:25 - How to start creating content

56:34 - The future of Heidi’s personal brand

58:28 - Public speaking tips

1:05:09 - Team Trips for team building

1:07:33 - Finding boundaries with your content

1:09:09 - Boundaries as an entrepreneur

1:13:28 - Resilience

1:18:10 - How Heidi and Christian started dating

1:19:06 - The power in having a partner

1:23:29 - Hiring and firing advice

1:27:24 - Travel fitness tips

1:31:17 - Launching Grounds with multiple trainers

1:35:55 - Do it with shaky hands

1:40:33 - Relationship advice for entrepreneurs

1:44:16 - Advice to your 18 year old self


If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.


DM US ON IG: (Our DM's are always open!)

Bfiggy: https://www.instagram.com/bfiggy/

Kostas: https://www.instagram.com/kostasg95/


TikTok:

Bfiggy: https://www.tiktok.com/bfiggy/

Kostas: https://www.tiktok.com/kostasgarcia/

Episoder(178)

90. From Filming Logan Paul's Vlogs to Photographing Fine Art w/ Brendan North

90. From Filming Logan Paul's Vlogs to Photographing Fine Art w/ Brendan North

Today we welcome Brendan North! Brendan is a fine art photographer who draws inspiration from current events, and creates thought provoking images. He got his start shooting big time influencers, when he first moved out to LA, and eventually landed the job of Logan Paul's daily vlog filmer. The past few years, Brendan has focused on pivoting his career, deep diving into the world of NFT's and fine art photography.Check out Brendan on IG: https://www.instagram.com/brendannorth/Cop some Leisure Hydration here:https://amzn.to/47yczZGCollab with Artlist and get 2 extra months for free here:https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970You definitely need to cop some Lexar Memory cards:Lexar 128GB Professional 2000x UHS-II SD: https://bhpho.to/3ZzXaVGLexar 256GB Professional 1800x UHS-II SD: https://bhpho.to/458WOquLexar 320GB Professional CFexpress Type A Card GOLD: https://bhpho.to/48owD1TLexar Professional CFexpress Type A / SD USB 3.2 Gen 2 Reader: https://bhpho.to/46nmlx6Join our Discord! https://discord.gg/xgEAzkqAvsCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE:https://courses.thecreatorcoach.com/BFIGGYSFXPACKTimestamps:If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

14 Des 20231h 15min

89. How to Land Amazing Clients who Pay You What You're Worth (Q&A #3)

89. How to Land Amazing Clients who Pay You What You're Worth (Q&A #3)

Roc Nation, we know you've been waiting patiently on this episode! You asked, and we finally delivered! Let us know in the comments if we answered your question! Collab with Artlist and get 2 extra months for free here:https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970You definitely need to cop some Lexar Memory cards: Lexar 128GB Professional 2000x UHS-II SD: https://bhpho.to/3ZzXaVGLexar 256GB Professional 1800x UHS-II SD: https://bhpho.to/458WOquLexar 320GB Professional CFexpress Type A Card GOLD: https://bhpho.to/48owD1TLexar Professional CFexpress Type A / SD USB 3.2 Gen 2 Reader: https://bhpho.to/46nmlx6Join our Discord! https://discord.gg/xgEAzkqAvsCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKTimestamps: If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

7 Des 20231h 10min

88. SHORTSTACHE on His NEW Short Film, Creative Struggles & Moving to NYC

88. SHORTSTACHE on His NEW Short Film, Creative Struggles & Moving to NYC

Roc Nation, do we have a special one for you today! On today's episode, we welcome the legend Shortstache. He's built an incredible personal brand over the years and is well known for the incredible colors and tones in his photos (if you know, you know). He recently finished his first short film, Along The Way, which will be out on YouTube later this year. We asked him about what went into making the film, what he learned from his first short film, and why he filmed it in Norway. He also shared the struggles he's been facing lately about feeling complacent, and not feeling as though he is doing enough meaningful work. This is our longest episode to date, and one of our personal favorites!You definitely need to cop some Lexar Memory cards: Lexar 128GB Professional 2000x UHS-II SD: https://bhpho.to/3ZzXaVGLexar 256GB Professional 1800x UHS-II SD: https://bhpho.to/458WOquLexar 320GB Professional CFexpress Type A Card GOLD: https://bhpho.to/48owD1TLexar Professional CFexpress Type A / SD USB 3.2 Gen 2 Reader: https://bhpho.to/46nmlx6Join our Discord! https://discord.gg/xgEAzkqAvsCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACK If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. Check out Shortstache here:https://www.instagram.com/shortstache/https://www.shortstache.com/DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

23 Nov 20231h 46min

87. Manifesting his Dream Life as a Director in LA w/ Dylan Bradshaw

87. Manifesting his Dream Life as a Director in LA w/ Dylan Bradshaw

Roc Nation, we have an all time episode for you for you. Today, we welcome Dylan Bradshaw. Dylan is a Commercial and film director, based in LA. After hitting a low point in 2020, he truly manifested his way out to Los Angeles and created an incredible career for himself as a director. His personality is infectious and we know you're going to love this episode!You definitely need to cop some Lexar Memory cards: Lexar 128GB Professional 2000x UHS-II SD: https://bhpho.to/3ZzXaVGLexar 256GB Professional 1800x UHS-II SD: https://bhpho.to/458WOquLexar 320GB Professional CFexpress Type A Card GOLD: https://bhpho.to/48owD1TLexar Professional CFexpress Type A / SD USB 3.2 Gen 2 Reader: https://bhpho.to/46nmlx6Join our Discord! https://discord.gg/xgEAzkqAvsCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. Check out Dylan here:https://www.instagram.com/dylanjbradshaw/?hl=enhttps://www.dylanjbradshaw.com/DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

16 Nov 20231h 17min

86. $70,000 Commercial Budget Breakdown (How We Spent the Money & Mistakes We Made)

86. $70,000 Commercial Budget Breakdown (How We Spent the Money & Mistakes We Made)

Roc Nation, we have a fun one for you today. We're taking it back to the first time we ever worked together on a big budget production. Did we know what we were doing? eh.... Kinda? Did we learn a lot? Oh ya! Did we make a banger video? Absolutely. You definitely need to cop some Lexar Memory cards: Lexar 128GB Professional 2000x UHS-II SD: https://bhpho.to/3ZzXaVGLexar 256GB Professional 1800x UHS-II SD: https://bhpho.to/458WOquLexar 320GB Professional CFexpress Type A Card GOLD: https://bhpho.to/48owD1TLexar Professional CFexpress Type A / SD USB 3.2 Gen 2 Reader: https://bhpho.to/46nmlx6Join our Discord! https://discord.gg/xgEAzkqAvsCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

9 Nov 20231h 5min

85. Breaking Down the BIGGEST Collabs of 2023

85. Breaking Down the BIGGEST Collabs of 2023

Roc Nation, we all love a good crossover, so today we're talking about the biggest collabs that have happened this year. We go deep on ASAP X F1, Scorsese and Chalamet, and even Kim's making men loungewear now with SKIMS men. Collab with Artlist and get 2 extra months for free here:https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970You definitely need to cop some Lexar Memory cards: Lexar 128GB Professional 2000x UHS-II SD: https://bhpho.to/3ZzXaVGLexar 256GB Professional 1800x UHS-II SD: https://bhpho.to/458WOquLexar 320GB Professional CFexpress Type A Card GOLD: https://bhpho.to/48owD1TLexar Professional CFexpress Type A / SD USB 3.2 Gen 2 Reader: https://bhpho.to/46nmlx6Join our Discord! https://discord.gg/xgEAzkqAvsCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKTimestamps: If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

2 Nov 202352min

84. From Australia to America - Making it as a Photographer in a New Country w/ Pixie Bella

84. From Australia to America - Making it as a Photographer in a New Country w/ Pixie Bella

Today we welcome Australian photographer and creative director, Pixie Bella. Pixie shares the crazy process it takes to get a work Visa here in the states, what it likes working with her husband, and transitioning into more of a creative director on these massive campaigns her and her husband shoot.You definitely need to cop some Lexar Memory cards:Lexar 128GB Professional 2000x UHS-II SD: https://bhpho.to/3ZzXaVGLexar 256GB Professional 1800x UHS-II SD: https://bhpho.to/458WOquLexar 320GB Professional CFexpress Type A Card GOLD: https://bhpho.to/48owD1TLexar Professional CFexpress Type A / SD USB 3.2 Gen 2 Reader: https://bhpho.to/46nmlx6Join our Discord! https://discord.gg/xgEAzkqAvsCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE:https://courses.thecreatorcoach.com/BFIGGYSFXPACKTimestamps:If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.Check out Pixie Bella!https://www.instagram.com/pixpop/https://www.pixiebellaphotography.com/End Overdose:https://endoverdose.net/DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

26 Okt 20231h 17min

83. The MIND BLOWING Updates Adobe Just Announced (ADOBE MAX 2023)

83. The MIND BLOWING Updates Adobe Just Announced (ADOBE MAX 2023)

Roc Nation, welcome back to EP 83! Kostas went to band camp, so we're discussing everything Adobe announced at Adobe MAX 2023. We're curious though, which update are you MOST excited about?!You definitely need to cop some Lexar Memory cards:Lexar 128GB Professional 2000x UHS-II SD: https://bhpho.to/3ZzXaVGLexar 256GB Professional 1800x UHS-II SD: https://bhpho.to/458WOquLexar 320GB Professional CFexpress Type A Card GOLD: https://bhpho.to/48owD1TLexar Professional CFexpress Type A / SD USB 3.2 Gen 2 Reader: https://bhpho.to/46nmlx6Join our Discord! https://discord.gg/xgEAzkqAvsCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE:https://courses.thecreatorcoach.com/BFIGGYSFXPACKTimestamps:If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

19 Okt 20231h 2min

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