Spirit, Style & Sisterhood: Amy Chenevert’s Game Day Revolution

Show Notes: Sorority Chat S2E35

In this episode of Sorority Chat, host Liz Toombs is joined by Amy Chenevert, founder of Ames Layne, Chi Omega alum, and true innovator in the world of game-day fashion. Liz introduces Amy as a “total force in the game-day fashion world,” highlighting her journey from LSU sorority life to building a national brand that’s changed how women show their school spirit.

About Amy Chenevert:
Amy’s story begins at LSU, where her Chi Omega experience shaped her values, friendships, and professional path. After a successful career in fashion merchandising—including roles at Neiman Marcus and Laundry by Shelli Segal—Amy had her “lightbulb moment” in the Superdome, realizing the need for stylish, functional game day accessories for women. She launched Ames Layne with the original spirit strap, and her product line now includes the Game Day Fan, Bid Day Fan, and innovative clear bags. Amy’s passion for design, Southern roots, and commitment to sisterhood shine through in every story she shares.

Episode Highlights & Timestamps:

• 00:00 – Amy’s whirlwind Kate Spade interview and how it inspired her brand’s style
• 00:59 – Liz introduces Amy: from Chi Omega at LSU to founder of Ames Layne
• 02:50 – The Superdome “aha” moment: why Amy started her business
• 06:12 – Networking, finding the right factory, and launching her first product
• 10:57 – How sorority life shaped Amy’s career and opened doors in fashion
• 14:17 – Product innovation: Game Day Fan, Bid Day Fan, and more
• 17:39 – The scarf chain, clear bag, and Amy’s design process
• 20:07 – Building community, supporting fundraisers, and uniting fans
• 21:50 – Where to find Amy’s products and connect online
• 23:30 – Liz’s House Hot Takes: pro tips for sorority house design
• 24:41 – Closing thoughts and how to support the show

Memorable Quotes:

• “This is not a trend, not a fad, not going away. It’s only getting bigger.” – Amy
• “Sisterhood is your bond for forever—and it can open doors you never expected.” – Amy

Whether you’re a current member, alum, or love a great story about turning passion into a powerhouse brand, this episode is packed with inspiration, practical advice, and plenty of laughs.

Connect with Amy:
Instagram: @ameslayne
Shop: www.ameslayne.com

📌 Connect with Liz:

📸 ⁠⁠Instagram: @pdrinteriors⁠

🌐 ⁠Website: PDR Interiors⁠⁠

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Sorority Chat is your go-to podcast for all things Greek life! Liz Toombs hosts this show for sorority leaders, house directors, alumni, and anyone who loves sisterhood and the traditions that make Greek life unique. From leadership insights to house renovations and recruitment tips, Sorority Chat brings you real conversations, thoughtful insights, and fun stories.