Reinventing a heritage beauty brand with Borghese COO Dawn Hilarczyk — plus, industry news

Reinventing a heritage beauty brand with Borghese COO Dawn Hilarczyk — plus, industry news

What does it take to successfully reinvent a heritage beauty brand? Industry veteran Dawn Hilarczyk is on a mission to completely transform Borghese, the 68-year-old heritage brand famous for its Italian skin care and Fango mud masks — and it’s working. In today’s episode, Hilarczyk dives into the nitty-gritty of her brand turnaround efforts. She breaks down her strategy in great detail, from cleaning up the brand’s Amazon presence and expanding into Ulta Beauty, to reestablishing a social presence and reducing the brand's SKU count from 87 to 27. But first, host Lexy Lebsack is joined by Glossy senior reporter Emily Jensen to walk through the biggest news stories of the week. First up is specialty beauty retailer Violet Grey’s acquisition of clean beauty retailer The Detox Market. The deal was reportedly quietly closed earlier this year. Founder Cassanda Grey purchased Violet Grey in September of 2024 from Farfetch alongside private-equity investor Sherif Guirgis, who later transitioned into its CEO. Lebsack and Jensen also discuss the latest GLP-1 news, including a possible new pill form of the drug and the rumored connection between the rise of GLP-1s and gourmand fragrances. Finally, the duo discuss changes at Estée Lauder Companies-owned Tom Ford, including new spokesperson Tilda Swinton and new creative director Haider Ackermann, and what it all means for luxury fragrance.

Episoder(382)

Summer recap: The investments, strategies and revenue tumbles that defined the beauty industry

Summer recap: The investments, strategies and revenue tumbles that defined the beauty industry

The beauty industry had an eventful summer marked by changing retailer strategies, stark revenue tumbles and a flurry of pricey acquisitions.  In this special episode of The Glossy Beauty Podcast, re...

28 Aug 202545min

Target and Ultra break up, foam sunscreen is recalled —  plus, what makes a successful pop-up?

Target and Ultra break up, foam sunscreen is recalled —  plus, what makes a successful pop-up?

Host Lexy Lebsack is joined by reporter Melissa Daniels from Glossy’s sister publication Modern Retail and co-host of the Modern Retail Podcast, to walk through this week’s biggest beauty news stories...

21 Aug 20251h 9min

What's new in beauty brick-and-mortar, why E.l.f. is getting backlash — Dr. Thomas Sterry on plastic surgery trends

What's new in beauty brick-and-mortar, why E.l.f. is getting backlash — Dr. Thomas Sterry on plastic surgery trends

co-hosts Lexy Lebsack and Emily Jensen discuss industry news of the week, including changes to beauty brick-and-mortar retail, from Nordstrom's NYC flagship's approach to Mecca's new 40,000-square-foo...

14 Aug 202547min

An insider’s guide to K-beauty’s US renaissance, plus industry news

An insider’s guide to K-beauty’s US renaissance, plus industry news

On this week’s episode of the Glossy Beauty Podcast, co-host Lexy Lebsack interviews co-host Sara Spruch-Feiner about her recent reporting on the topic, diving into what’s fueling K-beauty’s renewed p...

7 Aug 202544min

Rare Beauty's fragrance, C-suite hires, L'Oréal earnings — and K-beauty brand Krave Beauty’s Liah Yoo

Rare Beauty's fragrance, C-suite hires, L'Oréal earnings — and K-beauty brand Krave Beauty’s Liah Yoo

Krave Beauty isn’t your average K-Beauty brand. “[Our mission] resonates with a lot of people who are really tired of the beauty industry's narrative of ‘more is more,’” CEO and co-founder Liah Yoo t...

31 Jul 202555min

TSG Group's Phlur acquisition, Shiseido's layoffs — and everything you should know about sunscreen in the US

TSG Group's Phlur acquisition, Shiseido's layoffs — and everything you should know about sunscreen in the US

In this episode of the Glossy Beauty Podcast, board-certified dermatologist and Mohs surgeon Dr. Jane Yoo, and the Melanoma Research Foundation's director of advocacy, Kim Wezik, MPH, chat with Glossy...

24 Jul 20251h

Prime Day's results, Beauty's wrestling opportunity — and a lawyer's take on beauty’s dupe lawsuits

Prime Day's results, Beauty's wrestling opportunity — and a lawyer's take on beauty’s dupe lawsuits

Beauty dupes have never been more popular. But is mimicking a competitor a sound business decision?   “This might surprise people, [but] dupes may not be illegal on their own," brand protection attor...

17 Jul 202542min

Debut Biotech’s Joshua Britton on the breakthrough beetle pigment set to disrupt beauty, plus Amazon Prime sale news

Debut Biotech’s Joshua Britton on the breakthrough beetle pigment set to disrupt beauty, plus Amazon Prime sale news

The female cochineal beetle may not be aware of it, but it owes a debt of gratitude to Joshua Britton. In February, Britton’s Debut Biotech unveiled a breakthrough set to disrupt how beauty produc...

10 Jul 202538min

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