Brand Strategy Unwankified7 Jun 2022

4. Busting the Myths About Creative Business Growth

In today’s episode I’ll be chatting to you solo, and doing a bit of myth-busting about creative business growth.

I’ve taken some time recently to reflect on my business evolution. I wanted to ask myself what some of the things have been that have impacted on my success, both positively and negatively.

And my biggest outtake has been there’s more than one way to grow.

I also believe there are some myths around what you should be doing to grow a creative business. Myths that held me back at times, and stopped me from taking action in ways that I wanted to. Which made me wonder if other creatives feel the same. That maybe there are some misconceptions or misinformation that might be holding you back too.

In this episode I’ll be diving into 6 of those myths:

Myth 1: You need to be a bold, colourful extravert to ‘qualify’ as a creative

Myth 2: You need to have a team of designers

Myth 3: It’s all about your creative work

Myth 4: The client is the boss

Myth 5: It’s all about billable hours and ‘the timesheet’

Myth 6: You need to be a ‘socials butterfly’

As well as breaking open the untruths and problems with these myths, I’ll also talk about some of the things I did to grow my business instead.

FIND OUT MORE & SAY HI!

7 Profit Plumping Strategies training link

Creative Business Insider

Creative Business Incubator

Instagram @bechughesbranding

At www.bechughes.com

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(132)

132. Why the 3 Tier Pricing Model Doesn't Work for Strategic Branding Services

3 packages on your services page might feel logical and flexible. It might also be the reason your best prospects always pick the option with no brand strategy, and you're convinced clients don't want...

26 Jun 18min

131. Are You in a Race to the Bottom?

Every designer is feeling the pressure to be faster and cheaper, especially with AI in the mix. But competing on speed and price isn't a strategy, it's a trap. If you've ever wondered whether brand in...

19 Jun 18min

130. It's Time to Ditch Mission, Vision and Values

"Mission, Vision and Values" is everywhere in brand strategy. But what if it's not brand strategy at all? If you've ever completed an MVV exercise with a client and then wondered how to actually turn ...

9 Jun 24min

129. Why You Need a Brenemy - The Villain Strategy

The villain strategy is having a moment. But trendy brand strategy concepts are only useful if you know how to use them. If you've heard about brands defining their "enemy" and thought it sounded good...

3 Jun 17min

128. Creating Opportunities With 100 Rejections with Liz Mosley

In this episode I'm joined by Liz Mosley, and she has a challenge for you... 100 challenges actually. We talk about Liz, her business and creativity, and her hot takes on the design industry. We c...

27 Mai 42min

127. Is Your Brand Strategy Leaking Value?

No one wants a leaky brand strategy. Could you be devaluing what you create for your clients without you even knowing it? If you've ever handed over a 50-point questionnaire, wrestled with AI for hour...

22 Mai 20min

126. The Lean Brand Strategy Tech Stack

It's not about the tech, it's about what you do with it! In this episode I share my tips for creating a simple but effective brand strategy focused tech stack. This will ensure the apps streamline and...

13 Mai 16min

125. Becoming a High-Ticket In-Demand Designer with Bec Morris

In this episode I talk to Bec Morris, one of the founding students of The Brand Method program, and very talented brand creator. I check in on Bec's journey with brand strategy to explore: • Why she w...

10 Apr 34min