Brand Strategy Unwankified26 Okt 2022

30. 3 Words That Will Increase Your Value

I talk about strategy and specifically brand strategy a lot on The C Word podcast.

And the reason for that is I believe claiming, showing, owning and monetising your strategic side is a huge opportunity for brand-led designers.

It sets you apart, elevates you, makes you more valuable, helps you create a better outcome for your clients and makes you more desirable.

But how and why does it do that?

Well... essentially you want your client to believe you can help them achieve what they want.

That belief makes you valuable to them

And a strategy-led offer and promise bolsters that belief.

There are lots of ways to elevate your strategic offer as a creative.

In this episode I want to share one simple way of doing it. In fact 3 simple ways, because I’m going to share 3 words that can help you think and be more strategic.

Why, If and Because.

And don't forget that if you're interested in joining my Creative Value Incubator program in 2023 now's the time to join the guest list. This is the program to elevate your value as a designer, be perceived as more valuable and feel valued.

And if you jump on the guest list before 30 Nov you can lock-in 2022 pricing. No commitments at this stage, it just means you have the option to reserve your place at the 2022 price when the program opens again in Feb.

FIND OUT MORE & SAY HI!

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Episoder(132)

132. Why the 3 Tier Pricing Model Doesn't Work for Strategic Branding Services

3 packages on your services page might feel logical and flexible. It might also be the reason your best prospects always pick the option with no brand strategy, and you're convinced clients don't want...

26 Jun 18min

131. Are You in a Race to the Bottom?

Every designer is feeling the pressure to be faster and cheaper, especially with AI in the mix. But competing on speed and price isn't a strategy, it's a trap. If you've ever wondered whether brand in...

19 Jun 18min

130. It's Time to Ditch Mission, Vision and Values

"Mission, Vision and Values" is everywhere in brand strategy. But what if it's not brand strategy at all? If you've ever completed an MVV exercise with a client and then wondered how to actually turn ...

9 Jun 24min

129. Why You Need a Brenemy - The Villain Strategy

The villain strategy is having a moment. But trendy brand strategy concepts are only useful if you know how to use them. If you've heard about brands defining their "enemy" and thought it sounded good...

3 Jun 17min

128. Creating Opportunities With 100 Rejections with Liz Mosley

In this episode I'm joined by Liz Mosley, and she has a challenge for you... 100 challenges actually. We talk about Liz, her business and creativity, and her hot takes on the design industry. We c...

27 Mai 42min

127. Is Your Brand Strategy Leaking Value?

No one wants a leaky brand strategy. Could you be devaluing what you create for your clients without you even knowing it? If you've ever handed over a 50-point questionnaire, wrestled with AI for hour...

22 Mai 20min

126. The Lean Brand Strategy Tech Stack

It's not about the tech, it's about what you do with it! In this episode I share my tips for creating a simple but effective brand strategy focused tech stack. This will ensure the apps streamline and...

13 Mai 16min

125. Becoming a High-Ticket In-Demand Designer with Bec Morris

In this episode I talk to Bec Morris, one of the founding students of The Brand Method program, and very talented brand creator. I check in on Bec's journey with brand strategy to explore: • Why she w...

10 Apr 34min