Brand Strategy Unwankified10 Feb 2023

45. If You’re Not Earning $100k You’re Not Successful

If you're not earning $100k you're not successful! Of course I don't belief that to be true. Because no one can tell you what you should be earning.

But I received an email recently from a coach and mentor and to be honest it really pee’d me off.

In short it implied just this... if you’re earning anything less than $100k as a designer you're underachieving. You’re just another struggling designer statistic.

And I felt it was important to address everything that's not only wrong, but dangerously misleading about that statement.

So in this podcast I discuss:

• What's wrong in the coaching industry and the marketing constructs of 'cult coaches'

• The real reason coaches talk about money and earnings... spoiler, it's not to benefit you

• Why it's important to set your own financial goals

• Why the revenue figure isn't what you should be focusing on

I also talk very openly about my own challenge to myself as a coach and mentor and how I want to do things not only differently but much better.

This is a ranty one, at times it's a raw one, because I am deeply concerned by what I see sometimes. And I want to talk about it openly because I know it's not just me.

Bec x

WORKING WITH ME

If you’re ready to connect with me on a deeper level this year and work together, there are 2 ways you can do that:

1:1 Creative Insider Business Coaching… visit bechughes.com/business-coach-for-creatives

The Creative Value Incubator… visit bechughes.com/incubator/

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Episoder(132)

132. Why the 3 Tier Pricing Model Doesn't Work for Strategic Branding Services

3 packages on your services page might feel logical and flexible. It might also be the reason your best prospects always pick the option with no brand strategy, and you're convinced clients don't want...

26 Jun 18min

131. Are You in a Race to the Bottom?

Every designer is feeling the pressure to be faster and cheaper, especially with AI in the mix. But competing on speed and price isn't a strategy, it's a trap. If you've ever wondered whether brand in...

19 Jun 18min

130. It's Time to Ditch Mission, Vision and Values

"Mission, Vision and Values" is everywhere in brand strategy. But what if it's not brand strategy at all? If you've ever completed an MVV exercise with a client and then wondered how to actually turn ...

9 Jun 24min

129. Why You Need a Brenemy - The Villain Strategy

The villain strategy is having a moment. But trendy brand strategy concepts are only useful if you know how to use them. If you've heard about brands defining their "enemy" and thought it sounded good...

3 Jun 17min

128. Creating Opportunities With 100 Rejections with Liz Mosley

In this episode I'm joined by Liz Mosley, and she has a challenge for you... 100 challenges actually. We talk about Liz, her business and creativity, and her hot takes on the design industry. We c...

27 Mai 42min

127. Is Your Brand Strategy Leaking Value?

No one wants a leaky brand strategy. Could you be devaluing what you create for your clients without you even knowing it? If you've ever handed over a 50-point questionnaire, wrestled with AI for hour...

22 Mai 20min

126. The Lean Brand Strategy Tech Stack

It's not about the tech, it's about what you do with it! In this episode I share my tips for creating a simple but effective brand strategy focused tech stack. This will ensure the apps streamline and...

13 Mai 16min

125. Becoming a High-Ticket In-Demand Designer with Bec Morris

In this episode I talk to Bec Morris, one of the founding students of The Brand Method program, and very talented brand creator. I check in on Bec's journey with brand strategy to explore: • Why she w...

10 Apr 34min