Brand Strategy Unwankified30 Mar 2023

52. Business Legals for Designers with Tracey Mylecharane

Business legals for designers often only come up when you need to lean on them in a tricky client situation. And if you don't have them in place, it's almost too late to start thinking about them at that point.

My guest on this podcast is Tracey Mylecharane founder of TM Solicitor. She is an unconventional business lawyer who delivers confidence for small business owners.

Tracey has created business legals for designers as well as many other small businesses and in this episode she shares her wisdom on:

• Why your legals are a business essential no matter what stage you're at

• How your legal documents can be an extension of your brand and values

• The importance and impact in creating a professional client experience

• Why templated legal documents are not a good idea

• Which legal documents you need as a minimum

Even the nicest people can turn combative when there’s money involved. So if you’re sitting there thinking 'I don’t need legal protection, all my clients are lovely, it will never happen to me!' Don’t say I didn’t warn you.

CONNECT WITH TRACEY

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WORK WITH ME

If you’re ready to connect with me on a deeper level this year and work together, there are 2 ways you can do that:

1:1 Creative Insider Business Coaching… visit bechughes.com/business-coach-for-creatives

The Creative Value Incubator… visit bechughes.com/incubator/

SAY HELLO!

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Download 50 Ways to Elevate & Communicate Your Value as a Designer

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Episoder(134)

134. Start Getting Paid for Strategy, Today

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133. Become the Brand Designer AI Cannot Replace with Jacob Cass

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17 Aug 53min

132. Why the 3 Tier Pricing Model Doesn't Work for Strategic Branding Services

3 packages on your services page might feel logical and flexible. It might also be the reason your best prospects always pick the option with no brand strategy, and you're convinced clients don't want...

26 Jun 18min

131. Are You in a Race to the Bottom?

Every designer is feeling the pressure to be faster and cheaper, especially with AI in the mix. But competing on speed and price isn't a strategy, it's a trap. If you've ever wondered whether brand in...

19 Jun 18min

130. It's Time to Ditch Mission, Vision and Values

"Mission, Vision and Values" is everywhere in brand strategy. But what if it's not brand strategy at all? If you've ever completed an MVV exercise with a client and then wondered how to actually turn ...

9 Jun 24min

129. Why You Need a Brenemy - The Villain Strategy

The villain strategy is having a moment. But trendy brand strategy concepts are only useful if you know how to use them. If you've heard about brands defining their "enemy" and thought it sounded good...

3 Jun 17min

128. Creating Opportunities With 100 Rejections with Liz Mosley

In this episode I'm joined by Liz Mosley, and she has a challenge for you... 100 challenges actually. We talk about Liz, her business and creativity, and her hot takes on the design industry. We c...

27 Mai 42min

127. Is Your Brand Strategy Leaking Value?

No one wants a leaky brand strategy. Could you be devaluing what you create for your clients without you even knowing it? If you've ever handed over a 50-point questionnaire, wrestled with AI for hour...

22 Mai 20min