The Buildooor17 Aug 2024

The PR World With Phil Gomes

Phil Gomes is a PR veteran. He’s worked at the largest PR firm in the world, Edelman’s, and is now the CCMO of Bloq, along with Marketing Lead for Hemi. We dive into the world of PR in crypto, and try to discover if people need one or not.

Episode chapters:

0:00 intro

1:25 I didn't know communications & PR is a career path

4:13 First time learning and working in bitcoin

7:24 Getting a "traditional" company working on crypto projects

11:34 Specialising in your niche

13:55 How important is public relations for a crypto project

17:05 People misunderstand public relations

20:51 Crypto public relations aren't necessarily different from traditional ones

23:50 Misconceptions about crypto public relations

26:49 Mistakes people do when pitching a story

28:00 Public relations is having a relationship

32:25 Find the people that are interested in what you do

34:34 Perspective on the media industry

37:52 From traditional media to Substack - following a personal brand

40:01 Bettering the crypto media

42:40 Book recommendations Follow us on: → Twitter: https://x.com/beyondthebeat__ → YouTube: https://www.youtube.com/@BeyondTheBeatPodcast → Rumble: https://rumble.com/user/BeyondTheBeat → Spotify: https://podcasters.spotify.com/pod/show/beyond-the-beat-podcast → Fountain: https://fountain.fm/show/lXIc2Erm2DzsF821aOSi → Substack: https://substack.com/@beyondthebeat → LinkedIn: https://www.linkedin.com/company/beyond-the-beat-podcast → Instagram: https://www.instagram.com/beyond_the_beat_podcast → Facebook: https://www.facebook.com/BeyondTheBeatPodcast → Linktree: https://linktr.ee/BeyondTheBeatPod

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