“99.9% of ads are genuinely awful” Tom Goodwin
Learn why so many ads today are ineffective and what marketers are getting wrong. Today, Tom Goodwin reveals the four simple truths about advertising, the surprising power of “wasted” marketing, and w...
24 Feb 202528min
7 marketing psychology tips you can apply today
Join the Nudge Unit: https://maven.com/nudge-unit/course-cohort Why does a $5 Uber voucher turn angry customers into loyal fans? In this episode, Eva van den Broek and Tim den Heijer share actionable...
17 Feb 202527min
Tiny nudges that can drastically improve your life
Join the Nudge Unit: https://maven.com/nudge-unit/course-cohort Can tiny nudges dramatically change our behaviour? In this episode, Eva van den Broek and Tim den Heijer explore the subtle yet powerfu...
10 Feb 202530min
Introducing: Nudge Unit
Join the Nudge Unit: https://maven.com/nudge-unit/course-cohort
7 Feb 202511min
Why most bestselling business books are BS
Business books are everywhere, offering seemingly simple solutions to complex problems—but are they truly helpful? In this episode, Alex Edmans explores the biases that make us fall for oversimplified...
3 Feb 202527min
Can 10,000 hours of practice make you great?
I explore the truth behind the famous 10,000-hour rule, popularized by Malcolm Gladwell. Today, Prof Alex Edmans uncovers why the rule persists despite its flaws and dives into the psychological biase...
27 Jan 202536min
What sets top negotiators apart?
Neil Rackham’s groundbreaking research uncovered what separates skilled negotiators from the average. Drawing insights from real-world negotiation sessions involving union disputes, management decisio...
24 Jan 202517min
Can you see the invisible gorilla?
75% of us expect to spot the unexpected. But we’re wrong. Today on Nudge, Dan Simons shares his results from perhaps the world’s best-known psychology experiment: the Invisible Gorilla. Listen, and yo...
20 Jan 202526min
