Marketing Tips13 Apr 2025

14. Outbound Strategies for your SDR team in 2025 with Steve Keifer

In this episode of Marketing Tips, we sit down with 5X SaaS CMO Steve Keifer to unpack the uncomfortable truth about modern marketing: everyone is doing the exact same thing. So how do you actually stand out?

Steve takes us inside his 25+ year playbook for scaling SaaS companies from <$1M to $1B+, building $100M business units, and developing go-to-market strategies that actually work. From quadrupling outbound results to building communities that drive pipeline, he shares actionable, no-BS advice you won’t want to miss.

What you'll learn:

Why copy-paste go-to-market plans don’t work — and what to do instead
How Steve beat SAP and Oracle with thought leadership and a folding chair
The ROI of community in B2B SaaS (hint: it’s not just “brand”)
3 outbound plays that are crushing it right now (and why AI SDRs aren’t there yet)
How to qualify leads with BANT to improve your close rate
What to audit first when a CEO says “we need to grow faster”

Actionable takeaways:

1. Stand out by doing 10-20% of your marketing differently — Don't just optimize what everyone else is doing.

2. Use semi-automated tools with a human loop to supercharge outbound without burning your brand.

3. Pay for people’s time — whether it's a G2 review or a discovery call, the right offer breaks through the noise.

4. Track BANT at the demo stage to diagnose issues beyond just lead quality.

5. Don't write off Q3 — counterintuitive campaigns during quiet seasons can be a secret weapon.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(15)

16. How To Position Your Company to Standout Against Competition

What does it really take to build a startup marketing engine from scratch—without a playbook, a team, or even a working product?In this episode of MarketingTips, we sit down with Nicole Schafer, Head ...

9 Jun 202525min

15. Driving Record-Breaking Pipeline with a People-First Approach with Nicole Milstead

In this episode of Marketing Tips, we’re joined by Nicole Milstead, CMO of Agiloft, whose path to the CMO seat was anything but traditional. From earning a master’s in social work to running analyst r...

20 Apr 202530min

13. Go-To-Market Strategies for B2B Companies with Scott Vaughan

What if your go-to-market strategy is the reason your pipeline is stuck? In this episode, we sit down with Scott Vaughn, seasoned B2B CMO and go-to-market leader with over 113,000 LinkedIn followers, ...

30 Mar 202531min

12. The Marketing Data that You Need to Know with Dan Stradtman, CMO of Bloomfire

Join us for an insightful discussion with Dan Stradtman, the Chief Marketing Officer of Bloomfire. Dan shares his remarkable journey from clinical psychology to leading marketing teams at some of the ...

17 Mar 202524min

11. Mastering Local & National Marketing Strategies: Insights from Stretch Zone's CMO Lindsey McFadden

This episode features Lindsey McFadden, the Chief Marketing Officer (CMO) of Stretch Zone, a rapidly expanding stretch studio franchise that grew from one location to 380 nationwide without any closur...

10 Mar 202522min

10. The Email Marketing Playbook with a CMO whose generated $500M+ in revenue

In this episode, Ryan interviews Kari Hanson, the current CMO at Robin. Carrie has an impressive background, including taking part in a company's $1.2 billion IPO and successfully launching campaigns ...

3 Mar 202528min

9. Email Strategy for B2B Marketing in 2025

In this episode of Marketing Tips, host Ryan Atkinson sits down with Gregory Kennedy, a B2B marketing expert with over 20 years of experience scaling startups and leading global teams at InMobi, AdRol...

24 Feb 202530min