Persuasion10 Des 2019

Episode 179 | A Hallmark Christmas

Christmas cards, gift wrap, ornaments, decor—Hallmark certainly has a corner on Christmas. But in the past few years, Hallmark has practically owned the Christmas romance space. Its annual Countdown to Christmas begins in late October, when a new film rolls out each day for 40 days and previously released films play 24/7. Hallmark Christmas movies are extremely popular to watch—and to mock for their formulaic, saccharine-sweet plot lines. Even fans readily admit the stories are predictable. But is that all bad?

In this episode of Persuasion, Erin Straza and Hannah Anderson start a new mini-series called A Persuasion Christmas. Each episode will feature conversation about a specific way pop culture is shaping our mindset and approach to celebrating Christmas. This first discussion focuses on the heavy influence of Hallmark-type movies upon those who love them and those who love to hate them. How might such predictable stories point us to all that’s good and true and beautiful? Are such movies only an escape from a world desperate for something deep? Is it possible that these movies might actually strip us of cynicism if we allow them to? Conversation covers everything from Hallmark’s formula for success with its presumed audience and the possibility that Hallmark might be the spiritual director we need right now. Listen in for dialogue on topics like these in the kick off for this Christmas mini-series, then continue the conversation on Twitter @PersuasionCAPC or in the CAPC members-only community on Facebook.

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