In Conversation With Sophia Bendz, Ex Global Director of Marketing at Spotify | Lessons in branding
Slush8 Apr 2021

In Conversation With Sophia Bendz, Ex Global Director of Marketing at Spotify | Lessons in branding

Sophia Bendz was there when Spotify was taking its first adolescent steps, and left when it had amassed an over 9-digit global user base. Like many other companies of the same size, Spotify is more than the sum of its parts. It’s a brand and an idea that lives in public consciousness. Sophia was the person behind the heart and voice of those ideas, and she joined the Soaked by Slush podcast to share her insights into everything from nuts and bolts marketing strategy to understanding the deeper spirit of your company.

Expect to learn:

  • How did Sophia mold Spotify’s story?
  • What is the importance of consistency in branding?
  • How much of branding is skill vs. artistry?
  • How did Spotify grow so immensely?
  • How to manage your early stage marketing dollars as a Founder

0:30 Who is Sophia Bendz?

3:00 How important is marketing and storytelling in the early stages?

6:29 Importance of branding in both B2C and B2B, importance of consistency

10:54 Quintessential early stage marketing skills

13:13 We start talking about Spotify

16:30 Making and managing your first marketing hire and spending your first marketing money


21:17 The first years marketing of Spotify


28:30 What separates the good from the great in consumer brands? Are brands defined in hindsight?


32:40 Is there an intangible mojo in branding that cannot be understood intellectually?


34:10 How has Sophia adapted her skills to her new job as an investor?


Have a listen, subscribe, rate, hate – whatever you feel like, mate. New episodes with the most interesting people in the world, every Thursday!

---

Check Soaked by Slush out at:


Twitter: https://twitter.com/soakedbyslush/

Instagram: https://www.instagram.com/soakedslush/

Facebook: https://www.facebook.com/soakedbyslush/

Soaked by Slush website: https://www.slush.org/soaked/

Slush website:

Episoder(42)

Welcome to Slush 2022

Welcome to Slush 2022

Ahead of Slush 2022, we sit down for a conversation that provides everyone who’s joining us in Helsinki with a bit of the backstory and context behind the event you’re about to attend. We'll cover:Why...

9 Nov 20221h 1min

#10 Christian Reber, Pitch Co-founder & CEO + Stephen Nundy, Lakestar Partner and CTO | Product-driven organizations from two perspectives

#10 Christian Reber, Pitch Co-founder & CEO + Stephen Nundy, Lakestar Partner and CTO | Product-driven organizations from two perspectives

We bring you two sides of the German collaborative presentation company Pitch as its Co-founder and CEO Christian Reber is joined by board member and Lakestar partner Stephen Nundy to discuss product-...

11 Aug 202230min

#9 Jeppe Rindom, Pleo CEO & Co-founder | Pre to post P/M fit with a Danish unicorn

#9 Jeppe Rindom, Pleo CEO & Co-founder | Pre to post P/M fit with a Danish unicorn

Jeppe Rindom is the Co-founder and guiding hand of Pleo- The corporate card and expense claim company and the fastest to reach the €1bn valuation in Denmark. Jeppe dives deep with Mikko Mäntylä into t...

14 Jul 202227min

#8 Sonali de Rycker, Partner at Accel | Foundational lessons in building legendary companies

#8 Sonali de Rycker, Partner at Accel | Foundational lessons in building legendary companies

Sonali de Rycker is a true icon of European venture. In her fourteen years with Accel, she has made early investments in success stories ranging from Spotify to Avito, Hopin to Kry and Monzo to Sennde...

7 Jul 202230min

#7 Cristina Cordova, Partner at First Round | Operator lessons from a decade at Stripe & Notion

#7 Cristina Cordova, Partner at First Round | Operator lessons from a decade at Stripe & Notion

Cristina Cordova spent a decade leading partnerships at two of the most iconic tech success stories of the past decade – Stripe & Notion – before joining First Round Capital in March of 2022. Today, w...

7 Jun 202223min

#6 Des Traynor, Co-founder & CSO of Intercom | The surprising principles that built a €1B+ customer comms business

#6 Des Traynor, Co-founder & CSO of Intercom | The surprising principles that built a €1B+ customer comms business

Today, we speak to Des Traynor of Intercom about problem selection, pricing, using principles to scale yourself as a leader, and maintaining alignment as an organisation grows. Des is one of the most ...

26 Mai 202227min

#5 Brian O’Malley, MP at Forerunner Ventures | Building for consumers

#5 Brian O’Malley, MP at Forerunner Ventures | Building for consumers

Today, we’re speaking to Brian O’Malley, Managing Partner at Forerunner Ventures – the famously consumer-savvy Silicon Valley firm – on everything it takes to build generational outcomes in the consum...

26 Apr 202225min

#4 Guy Podjarny, Co-founder & President of Snyk | Lessons in scaling from a €8B business

#4 Guy Podjarny, Co-founder & President of Snyk | Lessons in scaling from a €8B business

Guy Podjarny is Co-founder and President of Snyk – the €8B developer-first security platform. Together, we unpack tactical considerations that go into scaling a business – especially one with a produc...

21 Apr 202227min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
rss-pa-konto
pengesnakk
pengepodden-2
utbytte
finansredaksjonen
morgenkaffen-med-finansavisen
liberal-halvtime
livet-pa-veien-med-jan-erik-larssen
tid-er-penger-en-podcast-med-peter-warren
stormkast-med-valebrokk-stordalen
rss-sunn-okonomi
rss-skravla-gar
rss-markedspuls-2
lederpodden