In Conversation With Edgeir Vårdal Aksnes, Co-founder & CEO of Tibber | Less is more: The power of simple value propositions
Slush28 Okt 2021

In Conversation With Edgeir Vårdal Aksnes, Co-founder & CEO of Tibber | Less is more: The power of simple value propositions

Our guest this week, Edgeir Vårdal Aksnes, is reinventing how people buy electricity. I don’t know about you, but I don’t always even remember that I’ve bought electricity, I just know that I pay a bill. To Edgeir and his co-founder Daniel, this sounded like a transaction that was ready to be improved, to fit both the problems and opportunities that our ever-weird modern age has to offer. And not only does Tibber, the company Edgeir co-founded, already provide a much appreciated product to many around Europe, it has grown with some fascinating unconventional means; no salespeople, simple value propositions, and a crystal clear narrative.

Expect to learn:

  • How Tibber’s business model is intrinsically aligned with purpose
  • Why Tibber has no official salespeople
  • Edgeir’s perspective on simplicity in solutions
  • Edgeir’s thoughts on how to think about value propositions

01:00 Introduction to Edgeir and Tibber

02:30 Why did you start?

06:30 How energy can be optimised

09:15 How Tibber plans customers’ access to information

12:10 The power of simple value propositions

15:10 How important is it for a company to have clear, tangible, and ambitious goals

20:10 Is there a tension between profit and sustainability?

25:05 The importance of having a crystal clear story

28:10 Should you start with a less impact-driven company to ‘learn the trade’ before?

30:30 Reinventing an industry with massive legacy

34:20 What’s up next for Tibber?

Episoder(42)

Welcome to Slush 2022

Welcome to Slush 2022

Ahead of Slush 2022, we sit down for a conversation that provides everyone who’s joining us in Helsinki with a bit of the backstory and context behind the event you’re about to attend. We'll cover:Why...

9 Nov 20221h 1min

#10 Christian Reber, Pitch Co-founder & CEO + Stephen Nundy, Lakestar Partner and CTO | Product-driven organizations from two perspectives

#10 Christian Reber, Pitch Co-founder & CEO + Stephen Nundy, Lakestar Partner and CTO | Product-driven organizations from two perspectives

We bring you two sides of the German collaborative presentation company Pitch as its Co-founder and CEO Christian Reber is joined by board member and Lakestar partner Stephen Nundy to discuss product-...

11 Aug 202230min

#9 Jeppe Rindom, Pleo CEO & Co-founder | Pre to post P/M fit with a Danish unicorn

#9 Jeppe Rindom, Pleo CEO & Co-founder | Pre to post P/M fit with a Danish unicorn

Jeppe Rindom is the Co-founder and guiding hand of Pleo- The corporate card and expense claim company and the fastest to reach the €1bn valuation in Denmark. Jeppe dives deep with Mikko Mäntylä into t...

14 Jul 202227min

#8 Sonali de Rycker, Partner at Accel | Foundational lessons in building legendary companies

#8 Sonali de Rycker, Partner at Accel | Foundational lessons in building legendary companies

Sonali de Rycker is a true icon of European venture. In her fourteen years with Accel, she has made early investments in success stories ranging from Spotify to Avito, Hopin to Kry and Monzo to Sennde...

7 Jul 202230min

#7 Cristina Cordova, Partner at First Round | Operator lessons from a decade at Stripe & Notion

#7 Cristina Cordova, Partner at First Round | Operator lessons from a decade at Stripe & Notion

Cristina Cordova spent a decade leading partnerships at two of the most iconic tech success stories of the past decade – Stripe & Notion – before joining First Round Capital in March of 2022. Today, w...

7 Jun 202223min

#6 Des Traynor, Co-founder & CSO of Intercom | The surprising principles that built a €1B+ customer comms business

#6 Des Traynor, Co-founder & CSO of Intercom | The surprising principles that built a €1B+ customer comms business

Today, we speak to Des Traynor of Intercom about problem selection, pricing, using principles to scale yourself as a leader, and maintaining alignment as an organisation grows. Des is one of the most ...

26 Mai 202227min

#5 Brian O’Malley, MP at Forerunner Ventures | Building for consumers

#5 Brian O’Malley, MP at Forerunner Ventures | Building for consumers

Today, we’re speaking to Brian O’Malley, Managing Partner at Forerunner Ventures – the famously consumer-savvy Silicon Valley firm – on everything it takes to build generational outcomes in the consum...

26 Apr 202225min

#4 Guy Podjarny, Co-founder & President of Snyk | Lessons in scaling from a €8B business

#4 Guy Podjarny, Co-founder & President of Snyk | Lessons in scaling from a €8B business

Guy Podjarny is Co-founder and President of Snyk – the €8B developer-first security platform. Together, we unpack tactical considerations that go into scaling a business – especially one with a produc...

21 Apr 202227min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
rss-pa-konto
pengesnakk
pengepodden-2
utbytte
finansredaksjonen
morgenkaffen-med-finansavisen
liberal-halvtime
livet-pa-veien-med-jan-erik-larssen
tid-er-penger-en-podcast-med-peter-warren
stormkast-med-valebrokk-stordalen
rss-sunn-okonomi
rss-skravla-gar
rss-markedspuls-2
lederpodden