In Conversation With Molten Ventures' Nicola McClafferty & James Clark | All about rebranding: why should you do it?
Slush18 Nov 2021

In Conversation With Molten Ventures' Nicola McClafferty & James Clark | All about rebranding: why should you do it?

How does one rebrand? Should you even rebrand? We were joined by Nicola McClafferty and James Clark, from the establishment formerly known as Draper Esprit. That’s right, Draper Esprit did what many people often advise against and rebranded themselves, to Molten Ventures. In fact, it’s probably not great that I’ve written Draper Esprit more times than Molten Ventures. In this episode we will talk to James and Nicola about the reasons behind the rebranding, the operational checklist for rebranding, and how to choose a name for the new brand.

Expect to learn:

  • Why James generally thinks rebranding is a bad idea
  • How the need for rebranding should be identified
  • What the creative and operational side of rebranding look like
  • Does the name matter?

00:44 Introductions to Nicola, James, and Molten Ventures

04:00 Rebranding: what has changed, why did you choose to rebrand?

06:30 Rebranding in an increasingly competitive environment

11:10 Checklist for rebranding

18:05 When is the right time for a startup to start thinking about a brand?

23:30 Death of the artist in a brand

26:00 Using external help in rebranding?

28:00 Operational side of rebranding

34:45 Determining the name

36:30 Deliberate creative tension involved

37:45 What is ‘Make More Possible’ all about?

40:00 Do you think competition among VCs will push more to consider rebranding?

Episoder(42)

Welcome to Slush 2022

Welcome to Slush 2022

Ahead of Slush 2022, we sit down for a conversation that provides everyone who’s joining us in Helsinki with a bit of the backstory and context behind the event you’re about to attend. We'll cover:Why...

9 Nov 20221h 1min

#10 Christian Reber, Pitch Co-founder & CEO + Stephen Nundy, Lakestar Partner and CTO | Product-driven organizations from two perspectives

#10 Christian Reber, Pitch Co-founder & CEO + Stephen Nundy, Lakestar Partner and CTO | Product-driven organizations from two perspectives

We bring you two sides of the German collaborative presentation company Pitch as its Co-founder and CEO Christian Reber is joined by board member and Lakestar partner Stephen Nundy to discuss product-...

11 Aug 202230min

#9 Jeppe Rindom, Pleo CEO & Co-founder | Pre to post P/M fit with a Danish unicorn

#9 Jeppe Rindom, Pleo CEO & Co-founder | Pre to post P/M fit with a Danish unicorn

Jeppe Rindom is the Co-founder and guiding hand of Pleo- The corporate card and expense claim company and the fastest to reach the €1bn valuation in Denmark. Jeppe dives deep with Mikko Mäntylä into t...

14 Jul 202227min

#8 Sonali de Rycker, Partner at Accel | Foundational lessons in building legendary companies

#8 Sonali de Rycker, Partner at Accel | Foundational lessons in building legendary companies

Sonali de Rycker is a true icon of European venture. In her fourteen years with Accel, she has made early investments in success stories ranging from Spotify to Avito, Hopin to Kry and Monzo to Sennde...

7 Jul 202230min

#7 Cristina Cordova, Partner at First Round | Operator lessons from a decade at Stripe & Notion

#7 Cristina Cordova, Partner at First Round | Operator lessons from a decade at Stripe & Notion

Cristina Cordova spent a decade leading partnerships at two of the most iconic tech success stories of the past decade – Stripe & Notion – before joining First Round Capital in March of 2022. Today, w...

7 Jun 202223min

#6 Des Traynor, Co-founder & CSO of Intercom | The surprising principles that built a €1B+ customer comms business

#6 Des Traynor, Co-founder & CSO of Intercom | The surprising principles that built a €1B+ customer comms business

Today, we speak to Des Traynor of Intercom about problem selection, pricing, using principles to scale yourself as a leader, and maintaining alignment as an organisation grows. Des is one of the most ...

26 Mai 202227min

#5 Brian O’Malley, MP at Forerunner Ventures | Building for consumers

#5 Brian O’Malley, MP at Forerunner Ventures | Building for consumers

Today, we’re speaking to Brian O’Malley, Managing Partner at Forerunner Ventures – the famously consumer-savvy Silicon Valley firm – on everything it takes to build generational outcomes in the consum...

26 Apr 202225min

#4 Guy Podjarny, Co-founder & President of Snyk | Lessons in scaling from a €8B business

#4 Guy Podjarny, Co-founder & President of Snyk | Lessons in scaling from a €8B business

Guy Podjarny is Co-founder and President of Snyk – the €8B developer-first security platform. Together, we unpack tactical considerations that go into scaling a business – especially one with a produc...

21 Apr 202227min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
rss-pa-konto
pengesnakk
pengepodden-2
utbytte
finansredaksjonen
morgenkaffen-med-finansavisen
liberal-halvtime
livet-pa-veien-med-jan-erik-larssen
tid-er-penger-en-podcast-med-peter-warren
stormkast-med-valebrokk-stordalen
rss-sunn-okonomi
rss-skravla-gar
rss-markedspuls-2
lederpodden