The Sunday Read: “Why Do We Love TikTok Audio Memes? Call it ‘Brainfeel.’”
The Daily18 Sep 2022

The Sunday Read: “Why Do We Love TikTok Audio Memes? Call it ‘Brainfeel.’”

“Nobody’s gonna know. They’re gonna know.”

If you’ve been on TikTok in the past year, you’re most likely familiar with these two sentences, first drolly uttered in a post by TikTok creator Chris Gleason in 2020. The post has become a hit and has been viewed more than 14 million times.

But the sound is more famous than the video.

When uploading a video to TikTok, the creator has the option to make that video’s audio a “sound” that other users can easily use in their own videos — lip-syncing to it, adding more noise on top of it or treating it like a soundtrack. Gleason’s sound has been used in at least 336,000 other videos, to humorous, dramatic and sometimes eerie effect.

The journalist Charlotte Shane delves into the world of repurposed sounds, exploring how TikTok and other apps have enabled, as she writes in her recent article for The Times, “cross-user riffing and engagement, like quote-tweeting for audio.” She also considers “what makes a sound compelling beyond musical qualities or linguistic meaning.”

While “brainfeel” may be an apt buzzword for the sensation audio memes elicit, Ms. Shane writes, it is more than a mere trend: We have entered the “era of the audio meme.”

This story was written by Charlotte Shane and recorded by Audm. To hear more audio stories from publications like The New York Times, download Audm for iPhone or Android.

Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

Episoder(2710)

Tuesday, March 14, 2017

Tuesday, March 14, 2017

The rise of the far right in Europe. Why the populism that put Donald J. Trump in the White House is starting to sweep across the Continent, as voters there confront similar questions of national identity and immigration. Guests: Amanda Taub and Max Fisher, who write the Interpreter column for The New York Times. For more information on today’s episode, visit http://nyti.ms/2n9sMC1. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

14 Mar 201718min

Monday, March 13, 2017

Monday, March 13, 2017

What the F.B.I.’s most wanted cybercriminal can tell us about how the Russian government has created such a sophisticated hacking program. Guests: Michael Schwirtz, a reporter for The New York Times, and Arkady Bukh, a lawyer who defends accused Russian hackers. For more information on today’s episode, visit http://nyti.ms/2mmTd3i. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

13 Mar 201719min

Friday, March 10, 2017

Friday, March 10, 2017

As the Republican answer to the Affordable Care Act moves rapidly through Congress, we look at what the repeal of Obamacare might mean for a rural community in West Virginia. And we sample music from “The EP,” a multitrack collection from The New York Times Magazine of songs that help tell us about this moment in time. Guest: Mitch Jacques, a doctor at a rural clinic. For more information on today’s episode, visit http://nyti.ms/2mRziwH. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

10 Mar 201722min

Thursday, March 9, 2017

Thursday, March 9, 2017

The sanctuary city movement can be traced to a single Presbyterian minister in 1980s Arizona. We tell the story. Guests: Scott Michels, a producer at Retro Report. For more information on today’s episode, visit http://nyti.ms/2mqkDX9. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

9 Mar 201718min

Wednesday, March 8, 2017

Wednesday, March 8, 2017

Why are Republicans revolting against the plan to replace the Affordable Care Act they so hated? We look to history. Then we call Newt Gingrich. Guests: Margot Sanger-Katz, who has been reporting on our health care system for years; Newt Gingrich, a former Republican speaker of the House. For more information on today’s episode, visit http://nyti.ms/2mm4LVi. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

8 Mar 201719min

Tuesday, March 7, 2017

Tuesday, March 7, 2017

The Trump administration issued a new ban on travel from predominantly Muslim countries. Has the policy changed — or just the message? And a slow-paced television drama about a bygone era in Russian-American relations has suddenly taken on a whole new urgency and relevance. Guests: Nicholas Kulish, Maggie Haberman and James Poniewozik, a reporter for the Arts section. For more information on today’s episode, visit http://nyti.ms/2mmbD5c. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

7 Mar 201720min

Monday, March 6, 2017

Monday, March 6, 2017

We bring you two newly revealed stories about the transition of power from one president to the next. One is a story of warning; the other a story of accusation. Guests: David E. Sanger and William J. Broad, who have reported together on nuclear arms and missile defense for decades. For more information on today’s episode, visit http://nyti.ms/2lRvGXb. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

6 Mar 201722min

Friday, March 3, 2017

Friday, March 3, 2017

What was Jeff Sessions, the new attorney general, doing meeting with the Russian ambassador two months before election day? And who is this mysterious Russian ambassador who has caused so much trouble for not one but two senior officials in the Trump White House? Guests: Matthew Rosenberg, a national security reporter for The New York Times; Peter Baker, our chief White House correspondent. For more information on today’s episode, visit http://nyti.ms/2mRrvQa. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

3 Mar 201720min

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