Endless Customers10 Sep 2025

Real Journeys. Real Results. Big Growth. Join Marcus Sheridan and Leaders Thriving With Endless Customers

Ep.113 - Most businesses say they want consistency. Few stick with it long enough to see the payoff. In this special fireside chat from IMPACT Live Hartford, Marcus Sheridan sits down with three leaders who are each at very different stages of their Endless Customers journey:

Taffy Ragan, General Manager and Owner of Bill Ragan Roofing, six years into fearless content and still publishing three articles a week.
Keven Ellison, VP of Marketing at AIS, who’s using automation and curiosity to drive adoption across his sales team.
Melissa Bush, Marketing Manager at Superior Trucking Payroll Service, proving how even a small business with just three people can win big with the right tools.

This conversation pulls back the curtain on what it actually looks like to implement Endless Customers. The messy starts, the breakthrough moments, and the simple practices that lead to long-term growth. Highlights include:

Why the first year is always messy and why that’s normal
How to overcome the adoption gap between marketing and sales
The compounding power of publishing three articles a week
How self-service tools can generate results on day one
Why Marcus says every leader needs to practice grace

If you’ve ever wondered what it takes to move from intention to impact, this is the episode to bookmark. Subscribe, leave a review, and follow for more straight-shooting conversations about content, sales, and what it means to lead with trust. #EndlessCustomers #MarcusSheridan #ContentMarketing #SalesEnablement #TrustContent #B2BMarketing #IMPACTplus #MarketingLeadership Click here to read the full article!

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Episoder(154)

Live Reaction: What Signals Help AI Trust & Recommend Your Company?

Ep.154 - Your content might feel trustworthy—but will AI and buyers see it that way? In this episode of Endless Customers, Stephanie Baiocchi, Director of Membership and Events at IMPACT, shares a liv...

25 Jun 38min

How can businesses stay visible as AI changes search?

Ep.153 - Google says search is undergoing its biggest transformation in more than 25 years. For business owners and marketers, that raises some important questions. If buyers are getting answers direc...

17 Jun 25min

Can you win more customers by talking about pricing?

Ep.152 - Talking about pricing is hard in any industry. In adoption, it carries even more weight. In this episode of Endless Customers, Bob Ruffolo sits down with Steffany Aye, Founder and Director of...

10 Jun 43min

How Do You Write Content That Doesn't Sound Biased?

Ep.151 - Your content might sound helpful to you. To buyers, it might sound like a sales pitch. In this episode of Endless Customers, Bob Ruffolo sits down with Brett Ingram, Endless Customers Coach a...

3 Jun 31min

How Do You Make Bold Content That Stands Out in Your Industry?

Ep.150 - Your payroll provider knows things about your data that they're not volunteering. CSI Accounting decided to say it out loud. In this episode of Endless Customers, Bob Ruffolo sits down with A...

27 Mai 45min

What Happens When You Stop Chasing Traffic and Start Building Trust

Ep.149 - When bigger competitors move into your space, you can't outspend them. But you can out-trust them. In this episode of Endless Customers, Bob Ruffolo, founder and CEO of IMPACT, sits down with...

20 Mai 55min

How Trailstone 2x’d Their Close Rate by Rebuilding Around Trust

Ep.148 - Most insurance agencies hide from their worst reviews. Trailstone Insurance made a video about them. In this episode of Endless Customers, Alex Winter sits down with Mark Rodgers, founder and...

13 Mai 39min

How KangaRoof Got Early Wins Just 5 Weeks Into Endless Customers

Ep.147 - When business slows down enough that you have to start cutting your own team, you can either wait it out or change the game. Stacie Feller chose to change it. In this episode of Endless Custo...

6 Mai 36min