Why It's Difficult to Manage Budgets Inside of Google Ads
Kasim explains why it can be difficult to manage budgets inside of Google Ads and how this knowledge can help you pace your budget according to your expectations. He shares how Google calculates your ...
16 Jun 20225min
What We've Learned About Effective Client Management
Kasim sits down with Regina and Caden as they share everything they learned in client management that helped them become effective client managers (and hopefully, it can help you, too). This includes ...
14 Jun 202218min
Why Scaling Campaigns Can Become Costly
Regina explains why your CPA increases and your ROAS decreases when you increase your budget. She also shares when you should take action and what actions you can take.Scaling your campaigns by increa...
12 Jun 20229min
The Key Takeaways From Google’s Marketing Live Keynote 2022
In this episode, Kasim recaps the highlights from Google Marketing Live 2022. He shares the updates he looks forward to and how these can affect advertisers and agencies.00:00 The key takeaways from G...
10 Jun 202213min
You Can Now See Your Performance Max Campaign Placements!
Here's where Google hid the placement reports that show where your Performance Max campaigns were served and the number of impressions they've received. Kasim also shares how you can use the placement...
7 Jun 20227min
How Long Will Performance Max Take To Start Working?
With the introduction of Performance Max, the 90-day guideline for a campaign to be fully optimized no longer applies (in most cases). Kasim shares how long it takes for your Performance Max campaigns...
4 Jun 202213min
How to Scale a Performance Max Campaign | PPC Talks
In the second episode of PPC Talks, Usama and Efe share effective ways to scale a Performance Max campaign aside from increasing your budget. This includes the supplementary campaigns to run with PMax...
2 Jun 202212min
Before Building a Google Ads Performance Max Campaign: Prerequisites | Livestream Replay
Missed the Live Q&A Session? Catch Kasim and John every Friday at 1 PM PST on YouTube as they answer everything you want to know about Google Ads, especially on Performance Max campaigns - strategies,...
31 Mai 20221h 1min
