Magnus Olsson: How Play’n GO Is navigating in Regulated Markets
NEXT.io Podcast11 Sep 2025

Magnus Olsson: How Play’n GO Is navigating in Regulated Markets

🎙 NEXT.io Podcast #247 with Magnus Olsson, Chief Commercial Officer at Play’n GO.


Magnus, shares how Play N'Go is shaping the future of iGaming through regulation, innovation, and responsible entertainment. From navigating U.S. expansion and entering the land-based casino sector, to rethinking business models and partnering with Formula 1’s Haas team. Magnus explains why sustainability and responsibility are at the core of Play’n GO’s strategy.


⏰ Timestamps:

00:00 - Intro

00:27 - Sponsors

01:26 - Welcoming Magnus Olsson

02:33 - Why regulated markets are the future of iGaming

04:09 - Sacrifices of leaving grey and black markets

07:09 - Sustainability vs short-term profit in gambling

10:35 - The need for industry unity in Europe vs. U.S.

15:19 - Why Play’n GO rejects bonus buys and sweepstakes

19:07 - Innovation in slots: beyond quick wins

20:44 - Rethinking business models: rounds played vs. GGR

26:02 - Working with regulators through innovation

30:03 - Challenges & learnings from U.S. expansion

38:19 - How the black market dominates in the U.S.

44:10 - Formula 1 partnership with Haas: goals & ROI

54:25 - Measuring impact of brand sponsorships

55:27 - AI in game production: opportunities & limits

01:08:34 - Expanding into land-based casinos

01:13:23 - Play’n GO’s long-term vision & ambitions

01:17:03 - Wrap-up and final thanks


🔔 SUBSCRIBE TO THE PODCAST

YouTube: https://www.youtube.com/@nextdotio/podcasts


CONNECT WITH NEXT.IO

✩ Website - https://next.io/


This episode of NEXT.io is brought to you by:

Pragmatic Solutions – Leading iGaming platform technology.

https://pragmatic.solutions/


Pragmatic Play – Industry-leading content provider.

https://www.pragmaticplay.com/en/

Episoder(468)

Denis Romanovskiy: Smart Tech Decisions for Scaling Your iGaming Business

Denis Romanovskiy: Smart Tech Decisions for Scaling Your iGaming Business

🎙 NEXT.io Podcast #238 Denis Romanovskiy, Deputy CTO at SOFTSWISSIn this episode, Pierre Lindh is joined by Denis Romanovskiy, Deputy CTO at SOFTSWISS, to unpack the findings from their latest 50-pag...

3 Jul 202539min

Sam Sadi: 4 industry trends to pay attention to

Sam Sadi: 4 industry trends to pay attention to

🎙 NEXT.io Podcast #236 Sam Sadi, CEO of LiveScore GroupSam Sadi sits down with Pierre Lindh to discuss the challenges and opportunities in the online sports betting industry, emphasizing the need for...

12 Jun 20251h 29min

 NEXT In-Depth: The zero-click era and the future of iGaming marketing

NEXT In-Depth: The zero-click era and the future of iGaming marketing

The rules of online marketing are changing fast, and the iGaming industry is feeling the impact like never before. In this episode of NEXT In-Depth, ShieldHub founder Ulrich Gilot dives into the seism...

12 Jun 202554min

Vested Interest #22: Exploring the Future of Skill-Based Gaming

Vested Interest #22: Exploring the Future of Skill-Based Gaming

🎙NEXT.io Podcast #22 of Vested Interest with Pierre Lindh, Lloyd Danzig and Benjie Cherniak.From summer slumps to AI disruption, the trio returns to unpack three high-stakes themes shaping the future...

11 Jun 202542min

Kyle Wiltshire: The Truth About Doing Business in Southeast Asia

Kyle Wiltshire: The Truth About Doing Business in Southeast Asia

🎙 NEXT.io Podcast #236 with Kyle Welcher, CEO of TESTAKyle Wiltshire has spent over 15 years embedded in Asia’s iGaming infrastructure. In this episode, hosted by Pierre Lindh, he shares what it real...

29 Mai 202556min

NEXT.io In-Depth: The art of integrating acquired businesses (buy-side) with Ebbe Groes

NEXT.io In-Depth: The art of integrating acquired businesses (buy-side) with Ebbe Groes

M&A activity continues to have a huge impact on the iGaming sector, and acquisition news never fails to grab people’s attention. But what happens after the negotiations are finished, the money is hand...

16 Mai 202537min

Vested Interest #21: Investing in iGaming During Uncertain Times

Vested Interest #21: Investing in iGaming During Uncertain Times

🎙NEXT.io Podcast #21 of Vested Interest with Pierre Lindh, Lloyd Danzig and Benjie Cherniak.In this episode, Pierre, Lloyd, and Benjie break down the biggest questions facing iGaming investors today:...

16 Mai 202543min

Jason March: DraftKings Casino Unpacked

Jason March: DraftKings Casino Unpacked

🎙 NEXT.io Podcast #235 with Jason March, VP of Gaming at DraftKingsJason March built DraftKings' iGaming division from scratch and in this episode, hosted by Pierre Lindh, he takes us behind the scen...

13 Mai 202535min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
lydartikler-fra-aftenposten
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
utbytte
finansredaksjonen
pengesnakk
tid-er-penger-en-podcast-med-peter-warren
livet-pa-veien-med-jan-erik-larssen
pengepodden-2
okonomiamatorene
morgenkaffen-med-finansavisen
stormkast-med-valebrokk-stordalen
lederpodden
rss-markedspuls-2
rss-investering-gjort-enkelt
flypodden
rss-finansforum-2