Magnus Olsson: How Play’n GO Is navigating in Regulated Markets
NEXT.io Podcast11 Sep 2025

Magnus Olsson: How Play’n GO Is navigating in Regulated Markets

🎙 NEXT.io Podcast #247 with Magnus Olsson, Chief Commercial Officer at Play’n GO.


Magnus, shares how Play N'Go is shaping the future of iGaming through regulation, innovation, and responsible entertainment. From navigating U.S. expansion and entering the land-based casino sector, to rethinking business models and partnering with Formula 1’s Haas team. Magnus explains why sustainability and responsibility are at the core of Play’n GO’s strategy.


⏰ Timestamps:

00:00 - Intro

00:27 - Sponsors

01:26 - Welcoming Magnus Olsson

02:33 - Why regulated markets are the future of iGaming

04:09 - Sacrifices of leaving grey and black markets

07:09 - Sustainability vs short-term profit in gambling

10:35 - The need for industry unity in Europe vs. U.S.

15:19 - Why Play’n GO rejects bonus buys and sweepstakes

19:07 - Innovation in slots: beyond quick wins

20:44 - Rethinking business models: rounds played vs. GGR

26:02 - Working with regulators through innovation

30:03 - Challenges & learnings from U.S. expansion

38:19 - How the black market dominates in the U.S.

44:10 - Formula 1 partnership with Haas: goals & ROI

54:25 - Measuring impact of brand sponsorships

55:27 - AI in game production: opportunities & limits

01:08:34 - Expanding into land-based casinos

01:13:23 - Play’n GO’s long-term vision & ambitions

01:17:03 - Wrap-up and final thanks


🔔 SUBSCRIBE TO THE PODCAST

YouTube: https://www.youtube.com/@nextdotio/podcasts


CONNECT WITH NEXT.IO

✩ Website - https://next.io/


This episode of NEXT.io is brought to you by:

Pragmatic Solutions – Leading iGaming platform technology.

https://pragmatic.solutions/


Pragmatic Play – Industry-leading content provider.

https://www.pragmaticplay.com/en/

Episoder(471)

Sarah Robertson: How Kambi Is Shaping the Future of iGaming & Sports Betting

Sarah Robertson: How Kambi Is Shaping the Future of iGaming & Sports Betting

🎙 NEXT.io Podcast #222 with Sarah Robertson, CCO at Kambi.  In this NEXT.io Podcast episode, Pierre Lindh sits down with Sarah Robertson, CCO at Kambi, to discuss the company’s shift from a turnkey ...

6 Feb 202533min

Vested Interest #19: Alt Sports-betting booms, TopGolf disruption & Investment Insights

Vested Interest #19: Alt Sports-betting booms, TopGolf disruption & Investment Insights

🎙 NEXT.io Podcast #19 of Vested Interest with Pierre Lindh, Lloyd Danzig & Benjie Cherniak. In this episode, Pierre, Lloyd and Benjie explore the rise of prediction markets in the U.S., the regulato...

3 Feb 202544min

David Mann: Why Most Game Studios Struggle to Beat the Odds

David Mann: Why Most Game Studios Struggle to Beat the Odds

🎙 NEXT.io Podcast #221 with David Mann, Chief Executive Officer at Swintt. In this episode, Pierre sits down with David Mann, CEO of Swintt, to discuss the evolving landscape of game studios in iGam...

30 Jan 202547min

Thomas Lefebvre: What Happens When Your Business Partner Passes Away

Thomas Lefebvre: What Happens When Your Business Partner Passes Away

🎙 NEXT.io Podcast #220 with Thomas Lefebvre, Co-Founder at Lagio Gaming In this episode, Thomas Lefebvre, Co-Founder at Lagio Gaming, opens up about the challenges and emotional journey of losing hi...

23 Jan 202549min

📺 Weekly News: In loving memory of our friend, Nico Jansen

📺 Weekly News: In loving memory of our friend, Nico Jansen

Like so many of the people whose lives he touched, we were devastated to hear of the sudden and untimely death of our Weekly News co-host, Nico Jansen, on 9 January. Please join us, alongside a group...

17 Jan 202533min

James Curwen: How To Transform a Company From Decline to Growth – NEXT.io Podcast

James Curwen: How To Transform a Company From Decline to Growth – NEXT.io Podcast

🎙 NEXT.io Podcast #219 with James Curwen, CEO at Yggdrasil Gaming In this episode, James Curwen, CEO at Yggdrasil Gaming, shares his journey of transforming a company in decline into a thriving, tec...

16 Jan 202554min

Weekly News: New Year Legislation Special!

Weekly News: New Year Legislation Special!

This week on NEXT.io Weekly News, we’re diving into the latest legislative developments in the iGaming world, covering major updates on Maryland, Virginia, Ukraine, and Thailand. Elsewhere, Ukraine’s ...

10 Jan 202557min

Shimon Akad:Playtech’s iGaming Expansion in North America, Brazil, & MGM Partnership–NEXT.io Podcast

Shimon Akad:Playtech’s iGaming Expansion in North America, Brazil, & MGM Partnership–NEXT.io Podcast

🎙 NEXT.io Podcast #218 with Shimon Akad, COO of Playtech In this episode, Pierre Lindh sits down with Shimon Akad, COO of Playtech, to explore the cutting-edge innovations reshaping the iGaming indu...

9 Jan 202538min

Populært innen Business og økonomi

lydartikler-fra-aftenposten
stopp-verden
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
livet-pa-veien-med-jan-erik-larssen
finansredaksjonen
pengepodden-2
pengesnakk
utbytte
rss-sunn-okonomi
morgenkaffen-med-finansavisen
stormkast-med-valebrokk-stordalen
liberal-halvtime
tid-er-penger-en-podcast-med-peter-warren
lederpodden
rss-politisk-preik
okonomiamatorene
rss-markedspuls-2