Inside the Playbook: Machel Montano & Che Kothari on How the King of Soca Designs World-Class Shows
In this conversation, Machel Montano opens up about what truly goes into crafting a great live performance, not just the music, but the presence, discipline, and attention needed to make a crowd feel ...
1 Des 202513min
Inside the Playbook: Machel Montano & Che Kothari on the Real Cost of Success
In this conversation, we dig into one of the most important parts of an artist’s journey: learning how to invest in yourself long before the world believes in you.Machel Montano and Che Kothari break ...
30 Nov 202515min
Inside the Playbook: Machel Montano & Che Kothari on Why Most Artists Can’t Keep Up
In this conversation, we dive into one of the most demanding parts of the Caribbean music ecosystem: the race to create a Road March hit for Carnival. Machel Montano and Che Kothari walk through the p...
29 Nov 20259min
Inside the Playbook: Machel Montano & Che Kothari on the ONE Quality Every Artist Needs in a Manager
In this conversation, we unpack one of the biggest turning points in Machel Montano’s career, choosing the right partner to help him grow, evolve, and carry the weight of being the King of Soca.Machel...
28 Nov 202522min
The Manager’s Playbook 046: Machel Montano & Che Kothari - The King of Soca, Trinidad & Tobago Culture, Creative Reinvention, Team Alignment & Long-Term Success
For over 40 years, Machel Montano has been the heartbeat of Soca and one of the most influential voices in Caribbean music. But behind the longevity, the reinvention, and the cultural leadership is a ...
25 Nov 20252h 49min
Inside the Playbook: Snow Tha Product on The Independent Artist System That Actually Works
Snow Tha Product has been building on YouTube long before most artists realized how powerful the platform could be. In this clip, she breaks down what it’s really like to juggle multiple channels, und...
24 Nov 202510min
Inside the Playbook: Snow Tha Product on What Every Music Manager Can Learn from Snow Tha Product
In this clip, Snow Tha Product opens up about what it really takes to stay ahead in the music industry, and why being early isn’t always as glamorous as it looks from the outside. We get into the pres...
23 Nov 202512min
Inside the Playbook: Snow Tha Product on Why the Music Business Keeps Failing Artists
Snow Tha Product has one of the most unique creative processes in the game, and in this episode she walks us through all of it, from building songs completely from scratch to blending genres in ways t...
22 Nov 202511min
