Why Your Click-Through Rate Sucks and How to Fix It

Why Your Click-Through Rate Sucks and How to Fix It

7 - In this episode, Vira and Andriy dive deep into what really affects click-through rates—why yours might be underperforming, and most importantly, how to fix it. Armed with real-life case studies, they introduce their easy-to-remember CLICK acronym for boosting your email click rates: Clarity of Message, List Segmentation, Incentive to Click, Creative Design, and Keep Testing. Free Checklist To Improve Click-Through Rates! You’ll Learn About… Why your current click-through rate might...

Episoder(206)

Final Episode: Business Lessons on Pivoting, Pausing, and Growth

Final Episode: Business Lessons on Pivoting, Pausing, and Growth

12 - This is the final episode of the Email Einstein podcast. After five years of hosting the show, Vira and Andriy reflect on their journey. They talk about how to decide whether to keep pushing a pr...

23 Des 202532min

Maximize December Sales With 3 Mini-Holidays

Maximize December Sales With 3 Mini-Holidays

11 - Explore opportunities after the Black Friday and Cyber Monday rush. 🎁 1,200+ Holiday Email Examples from Top eCommerce Campaigns Vira and Andriy, our email marketing experts, cover three key D...

25 Nov 202536min

5 Strategies to Increase Your Average Order Value (AOV) with BFCM Emails

5 Strategies to Increase Your Average Order Value (AOV) with BFCM Emails

10 - Black Friday and Cyber Monday are near. This episode gives you clear strategies to increase Average Order Value during the biggest sales season. 🎁 Get 12 Strategies to Increase AOV - Free Check...

28 Okt 202543min

Boost Black Friday Revenue with Smart Email Flow Preparation

Boost Black Friday Revenue with Smart Email Flow Preparation

9 - In this episode, Vira and Andriy break down what you need to do to get your email automations ready for the busiest shopping time of the year, Black Friday and Cyber Monday. 🚀 Is Your Email Marke...

30 Sep 202540min

Secrets Behind High-Performing Email Design

Secrets Behind High-Performing Email Design

8 - Secrets Behind High-Performing Email Design Get The Ultimate 2025 Email Design Guide for free! This episode is all about email design. Our Lead Designer, Anne Lamotte, and Creative Director, Aman...

26 Aug 202553min

The Ultimate Guide to Transactional Emails

The Ultimate Guide to Transactional Emails

6 - Learn what transactional emails are, why they matter, and how to make your transactional emails work harder. Get a Free Checklist for Preventing Emails from Going to Spam You’ll Learn What trans...

24 Jun 202532min

AI in Marketing: Smarter Strategies, Better Results

AI in Marketing: Smarter Strategies, Better Results

5 - Curious how AI is reshaping marketing? In this episode, we discuss how to use AI for smarter customer insights to faster, sharper copywriting. Whether you’re just getting started or already testin...

27 Mai 202542min

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