441. Does Advertising Actually Work? (Part 2: Digital)
Google and Facebook are worth a combined $2 trillion, with the vast majority of their revenue coming from advertising. In our previous episode, we learned that TV advertising is much less effective th...
26 Nov 202048min
440. Does Advertising Actually Work? (Part 1: TV)
Companies around the world spend more than half-a-trillion dollars each year on ads. The ad industry swears by its efficacy — but a massive new study tells a different story. Hosted by Simplecast, an ...
19 Nov 202037min
439. Please Get Your Noise Out of My Ears
The modern world overwhelms us with sounds we didn’t ask for, like car alarms and cell-phone “halfalogues.” What does all this noise cost us in terms of productivity, health, and basic sanity? Hosted ...
12 Nov 202049min
438. How to Succeed by Being Authentic (Hint: Carefully)
John Mackey, the C.E.O. of Whole Foods, has learned the perils of speaking his mind. But he still says what he thinks about everything from “conscious leadership” to the behavioral roots of the obesit...
5 Nov 202047min
Why the Left Had to Steal the Right’s Dark-Money Playbook
The sociologist Sudhir Venkatesh spent years studying crack dealers, sex workers, and the offspring of billionaires. Then he wandered into an even stranger world: social media. He spent the past five ...
31 Okt 202045min
437. Many Businesses Thought They Were Insured for a Pandemic. They Weren’t.
A fine reading of most policies for “business interruption” reveals that viral outbreaks aren’t covered. Some legislators are demanding that insurance firms pay up anyway. Is it time to rethink insura...
29 Okt 202040min
436. Forget Everything You Know About Your Dog
As beloved and familiar as they are, we rarely stop to consider life from the dog’s point of view. That stops now. In this latest installment of the Freakonomics Radio Book Club, we discuss Inside of ...
22 Okt 202057min
435. Why Are Cities (Still) So Expensive?
It isn’t just supply and demand. We look at the complicated history and skewed incentives that make “affordable housing” more punch line than reality in cities from New York and San Francisco to Flint...
15 Okt 202044min
