The Futur with Chris Do13 Sep 2025

Identity, Style, and Belonging w/ Priscilla Lau | Ep 380

Chris Do sits down with strategist and partnership builder Priscilla Lau to talk about the business of relationships. From her early days at Google and YouTube to launching Representation Matters, Priscilla shares how she helps creators and brands build partnerships that grow both revenue and community. They cover the creator economy, selling without sleaze, the “zone of genius,” and why identity and style matter in business. This episode is packed with insight for anyone wanting to level up their creative career while staying true to themselves. Timestamps: (00:00) Intro (03:05) Google/YouTube partnerships origin story (07:06) Asian American identity journey (09:02) Learning sales; 70% close (15:02) Style permission and fit (19:47) “Clothes are tools” framework (21:04) Travel uniform: layers, pockets (23:15) Style as social icebreaker (28:31) Defining your zone of genius (44:31) Legacy, parenting, purpose, service (49:00) Caltrain joy; closing reflections Hey listeners! Here is a savings opportunity for the AIGA Design Conference in October. Use code: 25DCTHEFUTUR15 for a 15% discount on your ticket. ⁠https://www.aiga.org/design/aiga-design-conference⁠ Check out today's guest, Priscilla Lau: Instagram: ⁠⁠https://www.instagram.com/priscillaylau/?hl=en LinkedIn:⁠⁠ https://www.linkedin.com/in/priscillalau Check out The Futur: Website: https://www.thefutur.com/ Courses: ⁠⁠https://www.thefutur.com/shop⁠⁠ Linkedin: ⁠⁠https://www.linkedin.com/company/the-futur/⁠⁠ Podcasts: ⁠⁠https://thefutur.com/podcast⁠⁠ Instagram: ⁠⁠https://www.instagram.com/thefuturishere/⁠⁠ Facebook: ⁠⁠https://www.facebook.com/theFuturisHere/⁠⁠ Twitter: ⁠⁠https://x.com/thefuturishere⁠⁠ TikTok: ⁠⁠https://www.tiktok.com/@thefuturishere⁠⁠ Youtube:⁠⁠https://www.youtube.com/thefuturishere⁠⁠ Check out Chris Do: Website: ⁠⁠https://zaap.bio/thechrisdo⁠⁠ LinkedIn:⁠⁠https://www.linkedin.com/in/thechrisdo/⁠⁠ Facebook:⁠⁠https://www.facebook.com/BizOfDesign⁠⁠ Instagram:⁠⁠https://www.instagram.com/thechrisdo/⁠⁠ Twitter:⁠⁠https://x.com/thechrisdo⁠⁠ TikTok:⁠⁠https://www.tiktok.com/@thechrisdo⁠⁠ Threads:⁠⁠https://www.threads.net/@thechrisdo⁠⁠ Zaap: ⁠⁠https://zaap.bio/thechrisdo⁠⁠ Clubhouse:⁠⁠https://www.clubhouse.com/@thechrisdo⁠⁠ Behance: ⁠https://www.behance.net/chrisdo⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

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Episoder(436)

The Truth About the LinkedIn Algorithm w/ Richard van der Blom | Ep 424

Chris Do sits down with LinkedIn expert Richard van der Blom to deconstruct the myths surrounding the platform’s algorithm and what actually drives reach. They explore why content value and human intu...

18 Mar 15min

Should You Name Your Business After Yourself? w/ Jodie Cook | Ep 423

Chris Do and Jodie Cook challenge the myth that a personal brand makes a business entirely reliant on its founder. They explore how shifting from a "process-dependent" team to a "founder-vibe" culture...

11 Mar 18min

10 Rules for an Authentic Personal Brand w/ Chris Do | Ep 422

Building a successful personal brand isn't about inventing a new persona, but uncovering one's true origin. Chris Do shares ten actionable tips distilled from over a decade of trial and error to help ...

4 Mar 11min

How to Build a Standout Brand w/ Mo Ismail | Ep 421

In this episode, Mo Ismail sits down with Chris Do to explore the dilemma of having multiple passions while trying to build a focused personal brand. Chris explains the concept of "picking a fight" to...

25 Feb 42min

The Introvert’s Guide to Visibility w/ Goldie Chan | Ep 420

Chris Do sits down with Goldie Chan, author of Personal Branding for Introverts, to discuss how introverts can build powerful reputations without compromising their nature. They explore the distinctio...

18 Feb 55min

From Shark Tank Deal to $400M in Sales w/ Wombi Rose | Ep 419

Chris Do explores the intersection of art and engineering with Lovepop co-founder and CEO Wombi Rose, the show's first guest to successfully secure Shark Tank funding. They discuss the grit required t...

11 Feb 59min

The Hidden Cost of Hustle Culture w/ Panache Desai | Ep 418

In this episode, Chris Do sits down with Panache Desai to explore why so many high performers feel burned out despite outward success. Panache challenges the idea that people are broken or need fixing...

4 Feb 1h 10min

Why Chasing Metrics Ruins Your Content w/ Chris Do | Ep 417

In this episode, Chris Do challenges the belief that content performance should be measured by likes, views, or algorithmic wins. He explains why treating social media as a scorecard disconnects creat...

31 Jan 13min