The Essence of Innovation. (And Why Bigger Isn't Always Better in Design Thinking)
Beginners Guide to Design Thinking14 Sep 2025

The Essence of Innovation. (And Why Bigger Isn't Always Better in Design Thinking)

In this episode Lucy and Tracy explore the multifaceted nature of innovation, emphasising the importance of iterative processes, understanding customer needs, and the role of design thinking in creating impactful solutions.

They discuss concepts like painstorming and jobs to be done, highlighting how small changes can lead to significant value. The conversation also touches on the importance of inclusivity and delight in design, as well as the necessity of implementation for successful innovation.

Chapters:

00:00 The Essence of Innovation

03:12 Understanding Innovation vs. Invention

06:05 The Concept of Painstorming

08:59 Jobs to Be Done: Adding Value

11:54 Iterative Innovation and Customer Focus

15:05 Design Thinking for Community and Sustainability

18:01 Questioning Assumptions in Innovation

21:31 Delight and Inclusivity in Design

24:22 Implementation: The Key to Successful Innovation

27:32 Learning from Past Innovations

30:21 The Future of Innovation.Key takeaways:

  • Innovation is about small, iterative changes rather than grand inventions.
  • Painstorming focuses on understanding user pain points to drive innovation.
  • Jobs to be done is a framework for identifying customer needs and adding value.
  • Inclusivity and delight are essential in design to enhance user experience.
  • Implementation is crucial; ideas without execution are ineffective.
  • The right ecosystem can support innovative ideas and ensure their success.
  • Assumptions in innovation must be questioned to avoid failure.
  • Design thinking should be accessible and free from jargon.
  • Iterative innovation allows for rapid testing and feedback loops.
  • Understanding customer jobs leads to more meaningful innovations.

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