Scaling an Amazon-First Brand: Joey’z Journey to $10M with Charles Chakkalo

Scaling an Amazon-First Brand: Joey’z Journey to $10M with Charles Chakkalo

Charles Chakkalo is the Founding partner of Joey’z, an Amazon-first homewares brand. Since 2010, he’s been building a lean, everything-in-house Amazon operation focused on practical, everyday consumer goods. They also now sell across Walmart and eBay and even have a Shopify store too. In total, annual sales are now over $10million with growth at 20% year on year.

In this episode, Charles shares the real behind-the-scenes of scaling on Amazon—covering the wins, the struggles, and the lessons every eCommerce owner can use to grow smarter and faster.

Hit PLAY to hear:

  • How Joey’s grew into a $10M Amazon-first brand with 20% YoY growth 🚀
  • Why Amazon makes life easy—but also traps sellers in dependency
  • The pros and cons of keeping warehousing and logistics in-house 🏭
  • Why retail arbitrage is fading and how private label builds stability
  • The hidden role of logistics mastery in beating competitors
  • What Charles sees as the next big growth move for Joey’s 🔑

Key timestamps to dive straight in:

[05:22] "AI Boom Reflects Shifting Focus"

[08:46] "Addicted to Amazon's Ease"

[12:20] Outsource Advertising and Software

[13:53] DTC Brand Growth Challenges

[17:19] Pivot to Private Label Products

[21:35] "Outsource Ops, In-House Amazon Fulfillment"

[24:32] Listen to Charles’ Top Tips!

Full episode notes here: https://ecmp.info/560



--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Episoder(621)

Chloe's Top 3 Marketing Tools & Shopify Apps to Improve your eCommerce sales in 2023

Chloe's Top 3 Marketing Tools & Shopify Apps to Improve your eCommerce sales in 2023

We’re kicking off the new year with something we’ve never done before – so do let me know what you think of this new format.There are 3 new pieces of eCommerce Marketing tech I’ve been super impressed...

2 Jan 202329min

Building a Marketplace For Diverse Brands on WooCommerce with the co-founders of SheHeThey

Building a Marketplace For Diverse Brands on WooCommerce with the co-founders of SheHeThey

Michael Ayre and Luke Jordan are the co-founders of SheHeThey – the home of diverse brands. It’s a marketplace built on WooCommerce, celebrating Queer, Black, POC, Disabled, Neurodivergent, Woman, and...

26 Des 202235min

3x Conversion Rate from Paid Search for BCorp Audiobook App Xigxag

3x Conversion Rate from Paid Search for BCorp Audiobook App Xigxag

Kelli Fairbrother is a co-founder at xigxag, one of the most innovative tech start-ups in the UK in 2022 according to Tech Nation’s Rising Stars competition. xigxag is an app bookseller, which offers ...

19 Des 202236min

The Big Trends in eCommerce

The Big Trends in eCommerce

Want to know what are the BIG trends are in eCommerce and DTC? Then you need to listen to this episode...Chloe's catching up with a private equity eCommerce specialist. What does that mean for you? We...

12 Des 202230min

What does successful sustainability marketing look like in 2023? With Sustainable eCommerce's Giles Smith

What does successful sustainability marketing look like in 2023? With Sustainable eCommerce's Giles Smith

Giles Smith is the host of the Sustainable eCommerce Podcast and eCommerce coach helping sustainable brands to build and scale profitably. He’s been in eCommerce since 2015, co-founded one of Australi...

5 Des 202250min

Sustainable Shopify watch brand plants 880,000+ trees AND sells $3m a year - meet TruWood

Sustainable Shopify watch brand plants 880,000+ trees AND sells $3m a year - meet TruWood

Bishoi Khella is the founder and CEO at TruWood, a Canadian wooden watches brand. Selling on Shopify they’re on a mission to provide as much value to the world as possible, which includes planting ove...

28 Nov 202230min

Tapping into an under-served market with eCommerce Startup Tiwani Heritage

Tapping into an under-served market with eCommerce Startup Tiwani Heritage

Lola Cawood and Carol Lathbridge are the co-founders of Tiwani Heritage, the UK’s FIRST retailer of recyclable synthetic hair extensions. They sell their 100% biodegradable and plastic free products v...

21 Nov 202236min

Selling $500k in your first 4 months on Shopify with Buderflys' brilliant Shea Gerhardt

Selling $500k in your first 4 months on Shopify with Buderflys' brilliant Shea Gerhardt

Shea Gerhardt is the inventor, founder and CEO of Buderflys, an innovative and strategic earbud brand. Based in the USA they’re selling exclusively DTC via their Shopify store to the USA only at the m...

14 Nov 202233min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
pengepodden-2
tid-er-penger-en-podcast-med-peter-warren
utbytte
pengesnakk
liberal-halvtime
livet-pa-veien-med-jan-erik-larssen
morgenkaffen-med-finansavisen
rss-markedspuls-2
finansredaksjonen
rss-pa-konto
lederpodden
rss-politisk-preik
rss-investering-gjort-enkelt
stormkast-med-valebrokk-stordalen