Scaling an Amazon-First Brand: Joey’z Journey to $10M with Charles Chakkalo

Scaling an Amazon-First Brand: Joey’z Journey to $10M with Charles Chakkalo

Charles Chakkalo is the Founding partner of Joey’z, an Amazon-first homewares brand. Since 2010, he’s been building a lean, everything-in-house Amazon operation focused on practical, everyday consumer goods. They also now sell across Walmart and eBay and even have a Shopify store too. In total, annual sales are now over $10million with growth at 20% year on year.

In this episode, Charles shares the real behind-the-scenes of scaling on Amazon—covering the wins, the struggles, and the lessons every eCommerce owner can use to grow smarter and faster.

Hit PLAY to hear:

  • How Joey’s grew into a $10M Amazon-first brand with 20% YoY growth 🚀
  • Why Amazon makes life easy—but also traps sellers in dependency
  • The pros and cons of keeping warehousing and logistics in-house 🏭
  • Why retail arbitrage is fading and how private label builds stability
  • The hidden role of logistics mastery in beating competitors
  • What Charles sees as the next big growth move for Joey’s 🔑

Key timestamps to dive straight in:

[05:22] "AI Boom Reflects Shifting Focus"

[08:46] "Addicted to Amazon's Ease"

[12:20] Outsource Advertising and Software

[13:53] DTC Brand Growth Challenges

[17:19] Pivot to Private Label Products

[21:35] "Outsource Ops, In-House Amazon Fulfillment"

[24:32] Listen to Charles’ Top Tips!

Full episode notes here: https://ecmp.info/560



--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Episoder(621)

The 3 Pillars of a Successful Subscription Business, top tips from our latest Virtual Summit

The 3 Pillars of a Successful Subscription Business, top tips from our latest Virtual Summit

In this episode our host Chloe Thomas brings you some of the top takeaways from the sessions in our Subscription eCommerce Virtual Summit. Including launching a subscription business, mastering custom...

27 Apr 201924min

Mailchimp and Shopify no longer integrating - what you need to do about it

Mailchimp and Shopify no longer integrating - what you need to do about it

On May 12th the Mailchimp integration with Shopify will stop working - what does that mean for you? Do you need to leave Mailchimp? Are there other ways to link them? How should you go about deciding ...

20 Apr 201933min

Passion, customer service & the Oscars in subscription eCommerce Pat Callwood, True Serenity Tea

Passion, customer service & the Oscars in subscription eCommerce Pat Callwood, True Serenity Tea

Pat Callwood is the owner of True Serenity Teas a subscription box dedicated to the tea lovers of the world. They have just been named top 10 tea subscription box for the 3rd year in a row on top 10 s...

13 Apr 201931min

Content marketing and building a relationship with customers with Karen Martin of My Pets Ashes

Content marketing and building a relationship with customers with Karen Martin of My Pets Ashes

Karen Martin is the owner of My Pets Ashes, an award winning store that helps pet lovers work out what to do with their pets ashes. Founded in 2016 they now turnover £350k. --- Download our ebook... ...

6 Apr 201930min

Exporing the Secret Life of Search with Adrian Rowe. Find out how customers use Google

Exporing the Secret Life of Search with Adrian Rowe. Find out how customers use Google

Search is a crucial traffic source for eCommerce businesses – between Keyword Ads, Shopping Ads, and SEO it is often the biggest chunk of traffic and sales. Somewhere we all spend a LOT of time – pour...

31 Mar 201930min

When wholesale becomes marketplaces and B2B eCommerce with Ken Kline of VHC Brands

When wholesale becomes marketplaces and B2B eCommerce with Ken Kline of VHC Brands

Ken Kline is CEO and co-founder at VHC Brands, wholesaling premium home décor – think bedding, curtains, rugs and more. The business was founded in the 1980s and since 2015 has pivoted from using trad...

24 Mar 201933min

Growing a Shopify DTC brand to 7 figures with Amazon and wholesale it's The Sole Mates

Growing a Shopify DTC brand to 7 figures with Amazon and wholesale it's The Sole Mates

Monica Ferguson is the co-founder at The Sole Mates. After inventing the The Sole Mates heel cap in 2012 (keeps your heels from sinking into the grass), they developed the first natural brand of women...

17 Mar 201927min

Powerful customer experience with Michele Poynter of award winning lingerie retailer Mish

Powerful customer experience with Michele Poynter of award winning lingerie retailer Mish

Michele Poynter is the founder of Mish, the multi-award winning lingerie boutique. It’s a bricks and clicks business founded in 2009 they are now turning over £750k per year. We talk solving customers...

10 Mar 201933min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
e24-podden
rss-borsmorgen-okonominyhetene
rss-penger-polser-og-politikk
pengepodden-2
tid-er-penger-en-podcast-med-peter-warren
utbytte
pengesnakk
liberal-halvtime
livet-pa-veien-med-jan-erik-larssen
lederpodden
rss-pa-konto
rss-politisk-preik
finansredaksjonen
morgenkaffen-med-finansavisen
stormkast-med-valebrokk-stordalen
rss-densannepodden
rss-impressions-2