Inside the Playbook: Nick Ruffalo on The Real Secret to Engaging Music Content
In 2025, music marketing isn’t optional. It’s the engine behind every artist breakout.In this clip of The Manager’s Playbook, Mauricio Ruiz sits down with Nick Ruffalo to break down what branding, con...
3 Aug 202520min
Inside the Playbook: Nick Ruffalo on Why Record Labels Still Matter in 2025
The label question isn’t major vs. indie. It’s alignment vs. confusion.In this clip of The Manager’s Playbook, Mauricio Ruiz sits down with Nick Ruffalo to unpack the evolving role of record labels in...
2 Aug 202521min
Inside the Playbook: Nick Ruffalo on The Real Reason Fans Aren't Connecting With Your Music
What separates artists who get skipped from those who build legacy?In this clip of The Manager’s Playbook, Mauricio Ruiz sits down with Nick Ruffalo, SVP of Digital at Big Loud Rock and founder of Unl...
1 Aug 202520min
The Manager’s Playbook 032: Nick Ruffalo - Artist Archetypes, Brand Strategy, Content Funnels, Paid Marketing, Breakthrough Moments & Building in Public
In this episode of The Manager’s Playbook, Mauricio Ruiz sits down with Nick Ruffalo, SVP of Digital Marketing & Audience Engagement at Big Loud Records and founder of Unleashed, for a sharp, unfilter...
29 Jul 20252h 7min
Inside the Playbook: Tuma Basa on How YouTube Replaced MTV for Artists
YouTube isn’t just for views. It’s for building worlds.In this episode, we unpack why YouTube remains one of the most powerful tools in an artist’s strategy, especially in an era where the music busin...
28 Jul 202521min
Inside the Playbook: Tuma Basa on The Difference Between Music Industry and Community
Tuma Basa didn’t just build playlists. He built a perspective shaped by continents, cultures, and connection.In this clip, we unpack his global journey through music and media: growing up across count...
27 Jul 202520min
Inside the Playbook: Tuma Basa on The Culture Clash Around Generative AI
Timbaland made headlines by signing the first AI artist but the real story goes deeper.In this clip, Tuma Basa and I dive into the tension between tech and tradition in music. From generative AI tools...
24 Jul 202514min
Inside the Playbook: Tuma Basa on What's REALLY Holding Back African Music Globally
The future of music in Africa is full of energy but the infrastructure isn’t there yet.In this clip, Tuma Basa and I unpack the real story behind the rise of African music. From venue shortages and pu...
23 Jul 202512min
