Win Customers’ Attention with This Clever Strategy
Problem Solvers15 Sep 2025

Win Customers’ Attention with This Clever Strategy

Branding expert Laura Ries joins Jason to talk about her new book, The Strategic Enemy , and the power of positioning. Together, they break down how companies can define what they stand against, win customers, and become the go-to name in their category. This is a packed conversation about how to create campaigns that resonate and understand the strategy behind the marketing that shapes our world. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(456)

Keeping Up With Rapid Change, With Investor Thomas Tull

Keeping Up With Rapid Change, With Investor Thomas Tull

Are you ready to adapt quickly? Billionaire tech investor Thomas Tull says you should be—because these days, there’s no other choice. Entrepreneur’s 45th annual Franchise 500® ranking shines a light...

22 Jan 202429min

Taco Bell's New CEO On How Brands Become Culturally Hot

Taco Bell's New CEO On How Brands Become Culturally Hot

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15 Jan 202448min

Vulnerability Can Hurt Leaders, Unless They Do This

Vulnerability Can Hurt Leaders, Unless They Do This

Should a leader show vulnerability? That depends on how they do it, says leadership expert Jacob Morgan, author of the book "Leading with Vulnerability." He interviewed 100 CEOs and surveyed 14,000 em...

8 Jan 202434min

“I’m Running a Business With My Ex. HELP!”

“I’m Running a Business With My Ex. HELP!”

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25 Des 202340min

How to be Heard by Improving Your Listening Skills

How to be Heard by Improving Your Listening Skills

Learn more about your ad choices. Visit megaphone.fm/adchoices

18 Des 202327min

Earn a Living as a Writer, Without a Writing Background

Earn a Living as a Writer, Without a Writing Background

Most writers obsess over their words. Sahil Bloom did that too — but he also became curious about how words travel, and why they go viral, and the needs that other writers have. That’s because he came...

11 Des 202331min

Making "Hybrid Work" Actually Work

Making "Hybrid Work" Actually Work

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4 Des 202325min

Turn A Crazy Idea Into A Very Real Business

Turn A Crazy Idea Into A Very Real Business

One night, Holden Forrest drew a wild idea on the back of his daughter's math homework: What if he could lower a house into the ground, as a way to escape oncoming wildfires? He couldn't shake this id...

27 Nov 202338min

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