Win Customers’ Attention with This Clever Strategy
Problem Solvers15 Sep 2025

Win Customers’ Attention with This Clever Strategy

Branding expert Laura Ries joins Jason to talk about her new book, The Strategic Enemy , and the power of positioning. Together, they break down how companies can define what they stand against, win customers, and become the go-to name in their category. This is a packed conversation about how to create campaigns that resonate and understand the strategy behind the marketing that shapes our world. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(457)

Extract Yourself From the Weeds and Lead More Strategically

Extract Yourself From the Weeds and Lead More Strategically

If you lead a team or organisation, your daily demands may suck all your time — leaving no space for strategic thinking. How can you fix that? I talk to Richard Medcalf, founder of Xquadrant and an ex...

21 Mar 202230min

What Makes You Stand Out? It May Not Be What You Think

What Makes You Stand Out? It May Not Be What You Think

In this episode, a candid conversation with a 16-year-old entrepreneur and an important lesson for us all: To identify what makes us special, we need to dig deeper — not just into who we are and what ...

14 Mar 202224min

His Marketing Post About Ukraine Went Very, Very Wrong

His Marketing Post About Ukraine Went Very, Very Wrong

Mac wanted to draw attention to his company's event, so he posted on LinkedIn... and made a joke about Russia's invasion of Ukraine. The internet erupted in anger. In this episode, a rare kind of conv...

7 Mar 202237min

How Your Body Language Impacts Your Business

How Your Body Language Impacts Your Business

Learn more about your ad choices. Visit megaphone.fm/adchoices

28 Feb 202233min

What Self Care Really Looks Like

What Self Care Really Looks Like

We hear a lot about self care, but what does it really look like and how can entrepreneurs put it into practice? Here, an inspiring conversation about taking care of yourself with Rosie Acosta, author...

21 Feb 202238min

How Jimmy Fallon Found His "Why"

How Jimmy Fallon Found His "Why"

How The Tonight Show host built his career and an entertainment empire — by first identifying his most important mission. This is a reading of the January/February 2022 cover story in Entrepreneur mag...

14 Feb 202223min

How Can Artificial Intelligence Help You Now?

How Can Artificial Intelligence Help You Now?

If you want to put AI to use in your business, you have to stop focusing on the whiz-bang cool stuff — and start focusing on the really boring, really useful stuff. Sam Ransbotham, a professor of info...

7 Feb 202229min

Become A Better Investor and Negotiator, with Nicole Lapin

Become A Better Investor and Negotiator, with Nicole Lapin

Best-selling author Nicole Lapin, author of the new book Miss Independent, shares tips for investing and negotiating your way to wealth. Learn more about your ad choices. Visit megaphone.fm/adchoices

31 Jan 202225min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
pengepodden-2
utbytte
pengesnakk
finansredaksjonen
morgenkaffen-med-finansavisen
tid-er-penger-en-podcast-med-peter-warren
livet-pa-veien-med-jan-erik-larssen
rss-sunn-okonomi
okonomiamatorene
lederpodden
rss-markedspuls-2
rss-fa-makro
boligbobla
rss-andelige-tanker-med-camillo
lederskap-nhhs-podkast-om-ledelse