Win Customers’ Attention with This Clever Strategy
Problem Solvers15 Sep 2025

Win Customers’ Attention with This Clever Strategy

Branding expert Laura Ries joins Jason to talk about her new book, The Strategic Enemy , and the power of positioning. Together, they break down how companies can define what they stand against, win customers, and become the go-to name in their category. This is a packed conversation about how to create campaigns that resonate and understand the strategy behind the marketing that shapes our world. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(456)

Diversify Your Hiring: How Infosys Did It

Diversify Your Hiring: How Infosys Did It

As companies across industries talk about broadening their workforces, they’re running into a cold reality: If you just say you want to hire different people, you’ll reach candidates who don’t feel we...

5 Okt 202022min

Accidentally Creating the Perfect Remote-Work Tool

Accidentally Creating the Perfect Remote-Work Tool

Fireflies.ai automatically takes and organizes notes during meetings, and has become super popular in the past few months. But its 26-year-old founders never used the term "remote work" when they wer...

28 Sep 202022min

3 Ways to Adapt to the Future

3 Ways to Adapt to the Future

We've gone from panic, to adaptation, to new normal, to... something else? Here are three ways to think about what comes next, and how to make sure you're as relevant as ever. Learn more about your ad...

21 Sep 202019min

Your Mission Is Unshakeable (with Tara Mackey)

Your Mission Is Unshakeable (with Tara Mackey)

Learn more about your ad choices. Visit megaphone.fm/adchoices

14 Sep 202027min

How Solving Your Own Problem Turns Into A Business

How Solving Your Own Problem Turns Into A Business

Learn more about your ad choices. Visit megaphone.fm/adchoices

7 Sep 202019min

When A Big Competitor Suddenly Appears

When A Big Competitor Suddenly Appears

Madison Semarjian's fashion app Mada was totally unique and making waves... until a massively funded competitor came along. Here's how Madison, fresh out of college, pivoted to protect her space. Lear...

31 Aug 202023min

Making the Most of Life Transitions, with Bruce Feiler

Making the Most of Life Transitions, with Bruce Feiler

Learn more about your ad choices. Visit megaphone.fm/adchoices

24 Aug 202032min

When You Have The Right Idea... At The Wrong Time

When You Have The Right Idea... At The Wrong Time

Sometimes an idea isn't bad... it's just that the timing is bad. So what do you do? In this episode, host Jason Feifer tells two stories from his own life about finding the right time for once-wrong i...

17 Aug 202025min

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