Win Customers’ Attention with This Clever Strategy
Problem Solvers15 Sep 2025

Win Customers’ Attention with This Clever Strategy

Branding expert Laura Ries joins Jason to talk about her new book, The Strategic Enemy , and the power of positioning. Together, they break down how companies can define what they stand against, win customers, and become the go-to name in their category. This is a packed conversation about how to create campaigns that resonate and understand the strategy behind the marketing that shapes our world. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(456)

Do Something New and Scary! James Altucher Explains Why

Do Something New and Scary! James Altucher Explains Why

Entrepreneurs should be life-long learners. They should constantly develop new skills, even if they don’t know the ROI on those skills. And that’s why James Altucher—the former hedge fund manager who’...

16 Sep 201945min

Bobbi Brown's Secret: Fewer Meetings, More Doing!

Bobbi Brown's Secret: Fewer Meetings, More Doing!

What do you do for a second act, when your first act literally changed an industry? That was the question facing makeup powerhouse Bobbi Brown, whose simple line of lipsticks blossomed into the billio...

9 Sep 201926min

Make Change Before You're Forced To

Make Change Before You're Forced To

Change will come to every business, but there’s an irony to it: The best time to embrace change is when you see it coming from far away -- when you still have time to plan, and when you aren’t hurting...

2 Sep 201925min

How to Score With Influencers

How to Score With Influencers

Influencers can be a valuable marketing tool: Get your product into their hands, and they might send waves of new fans your way. But how do you actually do that? We talk to Will Ahmed, founder and CEO...

26 Aug 201920min

Are You Giving Customers Too Much Choice?

Are You Giving Customers Too Much Choice?

Can you give your customers too much choice? Vanessa Van Edwards learned that the answer is yes. She used to sell lots of different courses online, but eventually decided to throw them all away. The r...

19 Aug 201926min

Not Everyone Is A Leader... And That's OK!

Not Everyone Is A Leader... And That's OK!

In this episode, leadership expert Scott Miller lays out a radical argument: Some people are just excellent individual performers -- and there's no shame in staying that way. But if you ARE going to b...

12 Aug 201930min

The Benefits of Working With Family

The Benefits of Working With Family

LinkedIn: Get $50 off your first job post, visit linkedin.com/problemsolvers Learn more about your ad choices. Visit megaphone.fm/adchoices

5 Aug 201925min

How to Hire Better Employees: Scare Them

How to Hire Better Employees: Scare Them

SwagUp COO Artem Mashkov had a problem: His employees were miserable and making mistakes. But instead of blaming them, he looked internally—and discovered a hiring system that was recruiting the entir...

29 Jul 201919min

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