Why Copying Others is Disastrous

Why Copying Others is Disastrous

What’s the first thing most people do when confronted with a challenge or a problem to solve?

They ‘Gargle Google’! They look for how others—Best in Class—have addressed the issue and then they copy it.

Google Garlers call this being innovative and creative, but it’s NOT.

Copying others merely increases the ‘herd of sameness’ by one.

In this episode I discuss why Claptrap, Aspirations and Narcissism pervade the landscape of competitive differentiation to the point where ‘Un-Differentiation’ is really happening, leaving people with no clear idea of how one business is different from another.

I share my solution to this dilemma which is to determine how you can be the ONLY one who does what you do, not ‘better’ or ‘best’ but THE ONLY.

Episoder(130)

Breakaway From Boring

Breakaway From Boring

Straight Talk For Small Business.Break Away From Boring! Be Audacious. What you’ll find in this amazing episode:▪️The story behind BE DiFFERENT or be dead.▪️Why breaking away from tradition is key to ...

17 Feb 202521min

Hire Right; Execute Well

Hire Right; Execute Well

Hire Right; Execute WellStrategy execution requires people who CARE about people.Amazing customer experiences happen when someone “takes care” of someone.In this episode we break down the challenge of...

13 Feb 20255min

Satisfy CRAVINGS not Needs

Satisfy CRAVINGS not Needs

Satisfy Cravings Not NeedsIt’s not enough to satisfy needs anymore. Instead, great marketing organizations are able to satisfy CRAVINGS. That’s according to entrepreneur Roy Osing, who says consumers ...

10 Feb 20259min

Success = Differentiate + Execute

Success = Differentiate + Execute

If you’re looking to grow your business and take it to the next level, there are two things you need to do:​▪️Differentiate the value you deliver from what other competitors do.​▪️Execute in the marke...

3 Feb 202520min

The 48-Hour Business Plan

The 48-Hour Business Plan

Normally, businesses spend way too much time and spend way too much money on creating their business plan (if they have one at all).My Strategic Game Plan is the way to get a business plan quickly, at...

26 Jan 202530min

Put The Book Down

Put The Book Down

An education is exceedingly important. I get that. But there comes a time when the “book prescription” isn’t what you need to succeed in an intensely competitive world.Join me in this episode where we...

20 Jan 202519min

Killing Dumb Rules

Killing Dumb Rules

Most organizations employ rules, policies and procedures to CONTROL the customer engagement process. This approach does nothing to create and build customer loyalty; in fact the opposite occurs. Custo...

13 Jan 202523min

Fight To Be The ONLY One

Fight To Be The ONLY One

Today, every business fights to claim they’re “better” or “the best” or “Number One” in the marketplace. But this type of attempted differentiation is mere CLAPTRAP.They mean nothing to a person who w...

6 Jan 202516min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
e24-podden
finansredaksjonen
pengesnakk
livet-pa-veien-med-jan-erik-larssen
utbytte
pengepodden-2
rss-sunn-okonomi
tid-er-penger-en-podcast-med-peter-warren
morgenkaffen-med-finansavisen
stormkast-med-valebrokk-stordalen
okonomiamatorene
lederpodden
liberal-halvtime
rss-markedspuls-2
lederskap-nhhs-podkast-om-ledelse