Why SURPRISE! is Better Than Meeting Customer Needs

Why SURPRISE! is Better Than Meeting Customer Needs

Most organizations focus on delivering what their customers NEED.

The problem is, competition in the ‘NEEDS’ space is fierce; low prices are the main emphasis with the impossibility of any business achieving any meaningful differentiation via-a-vis their competition.

In this episode I explain why delivering what people NEED doesn’t raise eyebrows; it doesn’t build customer loyalty and it’s not really effective in separating one organization from another in highly contested markets.

If you want to stand out and be noticed in a way people CARE about, look for ways to SURPRISE! them.

Give ‘em what they DON’T expect or need.

It’s a proven MOVE I used to build a raving Fan base enroute to A BILLION IN ANNUAL SALES.

And it will work for you!

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Episoder(145)

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