How to Easily Make a Jaw-dropping Brand

How to Easily Make a Jaw-dropping Brand

Branding today is focused on what businesses PRODUCE as demonstrated by this typical brand statement: “I help individuals reassess their life choices to discover their true paths to success.”

Whereas claims like this might be useful in defining what the organization delivers, they offer little value in telling someone how the organization is different from their competitors and why they should be the supplier of choice.

Current branding methods are unhelpful to people looking for reasons to buy from one company over another.

In this episode, I will show you how to build a brand that stands out from your competition and convinces people to buy from YOU and no one else.

And I will share my Audacious Branding Moves that will make you the ONLY ONE who does what you do and will drive revenue performance you can only imagine.

Episoder(132)

Why a Short Term Focus is Vital

Why a Short Term Focus is Vital

Most businesses think they need to take a long term strategic view; they’ve been ‘taught’ to look at where they need to be 5 years from now. The problem is that a long term planning horizon makes it e...

1 Apr 202427min

💦 Splash - School’s Out

💦 Splash - School’s Out

Splashes…💦 School Does a Great Job of Keeping Young People In The Crowd of Conformists.💦 There’s Money at the End of The Contrarian Rainbow.

29 Mar 20243min

Guaranteed Ways To Double Your Business Performance

Guaranteed Ways To Double Your Business Performance

In my experience, strong top line sales is always the bellwether of amazing performance. Fast growing sales revenue shows that people believe the organization’s value proposition and they commit thems...

25 Mar 202421min

💦 Splash - Conformity

💦 Splash - Conformity

Splashes…💦 How Can You Be Different When Everyone Wants You To Conform?💦 If You Are Tactically Driven, You’re Leaving Money on the Table

22 Mar 20243min

How Mistakes Can Mean Success

How Mistakes Can Mean Success

A core element to great customer service is a recovery strategy. It’s how you react to those times when, inevitably, your business makes a mistake. Often, businesses do the bare minimum to assuage the...

18 Mar 20248min

💦 Splash - Mediocrity

💦 Splash - Mediocrity

Splash…💦 Today, Businesses are Doing a Mediocre Job of Differentiating Themselves. And If You Use Words Like “Better” or Best” In Your Brand, You’re On The Wrong Track.💦 Being Different Is Like Push...

15 Mar 20241min

B Different and B Audacious

B Different and B Audacious

“Roy is a seasoned business leader, marketer and author with over three decades of experience in the data and internet industry where he grew a startup business from a startup to a $1 billion powerhou...

11 Mar 20241h

💦 Splash - Contrarian

💦 Splash - Contrarian

Splashes…💦 Audaciousness Begins With a Contrarian Outlook.💦 An Innovation Culture is NOT a Pain-Free Zone.💦 The Key To Customer Loyalty is “Customer Serving”.

8 Mar 20246min

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