Don’t Give Deals For New Customers!

Don’t Give Deals For New Customers!

Every business seems to put an extreme focus on attracting NEW customers. New customer acquisition programs are ‘sexy’; give-aways to get people to leave their current suppliers and join another team are prolifically offered despite the added costs involved in providing the tokens offered as bait.

Forgotten in all this hoopla is the existing loyal customer who is ineligible for the Killer Deal, but who has paid handsomely for the products and services they’ve received over many years.

They get NO new deal. They get NO respect.

In this episode, I share the marketing Moves I made to grow customer loyalty by offering special deals to EXISTING customers FIRST, and why offering special deals to attract new customers makes little economic sense.

Episoder(131)

Why is Being Different So Important In The World?

Why is Being Different So Important In The World?

Today, the world is replete with claims like:— “We are better”— “We are the best”— “We are Number 1”— “We are the leaders”as ways of declaring what makes a person or an organization special or unique....

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Why You Should Get Your Plan ‘Just About Right’, Not Perfect

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Why High Prices Make You More Competitive

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Most businesses look for ways to offer the cheapest prices in the market. Having special promotional Sales and discounting prices are commonplace tactics used to retain customers and attract new ones....

16 Sep 202420min

💦 Splash - Strategic Game Plan

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Three questions unlock your business compass: 🔸What are your growth goals? 🔸Who are you serving (ideal customer)? 🔸What’s your ONLY Value Proposition (what problem are you solving in a way that no ...

13 Sep 20247min

What Is So Awesome About Killing Dumb Rules?

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Audacious Leaders are judged on how well their organizations perform, and how they GROW. In this podcast episode, I discuss with Gary Bontrager my “Cleanse The Inside” Move aimed at improving the exec...

9 Sep 202423min

How Being Boring Will Make You Extremely Successful

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How Being Boring and Keeping Your Promises Will Make You Extremely SuccessfulIt seems that often businesses forget that it’s the simple things that breed success, like keeping their promises. It’s a h...

2 Sep 202425min

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