The Boring Leader

“Entrepreneur, author and former CMO Roy Osing dares to be different - in fact, he insists on it and helps his clients to do the same!

Roy is a one of a kind leadership thinker with little patience for those who practice performative creativity instead of getting their hands dirty with the real thing. He has grown a start-up to billion dollar sales and authored seven books in his ‘Be Different or Be Dead’ series.

Roy shares his contrary leadership philosophies from falling in love with micromanaging to his human-centric hiring process.

Why you should listen:

✔️ Leadership that cuts the CLAPTRAP is specific, not aspirational.

✔️ Create don’t copy. That’s a leadership priority for standing out.

✔ D️elegation can be leadership abdication.

✔️ Real leadership means hogging the strategy.

✔️ Micromanaging is a leadership responsibility.” — Zoe Routh, Host, Zoe Routh Podcast

Episoder(132)

How To Execute an Imperfect Strategy

How To Execute an Imperfect Strategy

Your Business Plan takes the #2 priority! It’s NOT what makes a business successful. If a brilliant plan can’t be executed, what is its value? EXACTLY!In this podcast ‘Unbound’ Podcast Host Chris Dubo...

29 Apr 202445min

💦 Splash - SURPRISE 😮

💦 Splash - SURPRISE 😮

Splashes…💦 Surprise ME! 😮 Is The “Juice” In The Customer Relationship That Takes Their Breath Away.💦 If You are In The Business Of Satisfying Customer Needs, You’re In The Wrong Game.

26 Apr 20243min

Ways to Break The Mold

Ways to Break The Mold

“Roy is an expert in making businesses successful. He has tons of experience and knows exactly how to make a company really stand out from the crowd. This episode is great for students, young entrepre...

22 Apr 202429min

💦 Splash - Dumb Rules

💦 Splash - Dumb Rules

Splashes…💦 Dumb Rules: A Definition of The One Thing That Destroys Customer Loyalty.💦 The Action Plan to Destroy The Rules and Policies That Drive Customers to Your Competition.

19 Apr 20242min

How to Achieve Entrepreneurial Success

How to Achieve Entrepreneurial Success

“In this Chasing Happiness episode, we strip the layers of a journey that transformed a startup into a billion-dollar powerhouse.RoyOsing, a maverick in the business world, shares his unfiltered, raw ...

15 Apr 202434min

💦 Splash - Achieving

💦 Splash - Achieving

Splashes…💦 If A Person Hasn’t ACHIEVED Anything, They’re Not a Worthy Mentor.💦 Pain is a Strategic Concept. If You Can’t Work Through it You Won’t Change anything.

12 Apr 20242min

The Power of Differentiation

The Power of Differentiation

“I’m excited to share with you a fascinating conversation I had with Roy Osing, a renowned expert on business and personal branding. We delved into the importance of differentiation in business and pe...

8 Apr 202434min

💦 Splash - The Prize

💦 Splash - The Prize

Splash…💦 To Win, Keep Your Eyes On The Prize.💦 Keep Your Promises To Your Customers + Dazzle ‘em With How They Feel = Loyal Fans For Life.

5 Apr 20243min

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