Satisfy CRAVINGS not Needs

Satisfy Cravings Not Needs


It’s not enough to satisfy needs anymore. Instead, great marketing organizations are able to satisfy CRAVINGS.


That’s according to entrepreneur Roy Osing, who says consumers are willing to pay more money for something they CRAVE than for something they merely need.


So, ask yourself this: is your product or service so outstanding that people would be willing to travel miles to buy it?— Business Essentials Daily Podcast

Episoder(131)

💦 Splash - Author’s Guide

💦 Splash - Author’s Guide

To write crave-worthy books, authors should craft stories that readers can't put down and develop a bold, authentic voice to stand out from the crowd. This "audacious leadership" approach will make th...

30 Aug 202414min

What is The “Juice” That Makes a Leader Great?

What is The “Juice” That Makes a Leader Great?

What is The “Juice” That Makes a Leader Great?In my view one of the most egregious myths about a “Great Leader” is the notion that they have VISION; that they have amazing insights into the future and...

26 Aug 202413min

The Brain Doesn’t Control Innovation

The Brain Doesn’t Control Innovation

Where does innovation and creativity come from? This is the key question podcast Host Wize Otero and I breakdown as we explore what worked for me in growing a startup to A BILLION IN SALES!Innovation ...

19 Aug 202432min

💦 Splash - Leader Communications

💦 Splash - Leader Communications

A leader must clearly articulate their vision, inspire others through actions and achievements, and ensure consistent and open communication. Effective communication requires active listening, empathy...

16 Aug 202413min

The ONLY Statement: The Game Changer

The ONLY Statement: The Game Changer

“Welcome to today's episode where we dive into the powerful concept of Roy Osing’s ‘ONLY Statement’.This idea is the make-or-break factor for success in both business and personal career development. ...

14 Aug 20246min

My Journey To a $BILLION

My Journey To a $BILLION

“Take the path less traveled and accept whatever is going to happen.” - ROYJeffrey Feldberg interviews Roy Osing, an experienced business leader, mentor, and author, who shares his journey of transfor...

12 Aug 202455min

The Boring Leader

The Boring Leader

“Entrepreneur, author and former CMO Roy Osing dares to be different - in fact, he insists on it and helps his clients to do the same! Roy is a one of a kind leadership thinker with little patience fo...

5 Aug 202447min

Don’t Give Deals For New Customers!

Don’t Give Deals For New Customers!

Every business seems to put an extreme focus on attracting NEW customers. New customer acquisition programs are ‘sexy’; give-aways to get people to leave their current suppliers and join another team ...

29 Jul 202422min

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