Satisfy CRAVINGS not Needs

Satisfy CRAVINGS not Needs

Satisfy Cravings Not Needs


It’s not enough to satisfy needs anymore. Instead, great marketing organizations are able to satisfy CRAVINGS.


That’s according to entrepreneur Roy Osing, who says consumers are willing to pay more money for something they CRAVE than for something they merely need.


So, ask yourself this: is your product or service so outstanding that people would be willing to travel miles to buy it?— Business Essentials Daily Podcast

Episoder(130)

Reaction is a Great Competitive Strategy

Reaction is a Great Competitive Strategy

Build the cultural competence of your business on the ability to successfully react to unexpected events rather than rely on traditional planning methods that try to build precision into your plan ove...

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How to Become An Audacious Leader

An Audacious Leader isn’t great; they’re not the best and they’re not in the top 10.They are breakaway leaders who stand out from the leadership “herd” because they are bold, courageous, outrageous an...

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How To Grow Your Business To a BILLION

How To Grow Your Business To a BILLION

“Roy’s latest book, ‘The Audacious ‘Unheard-Of Ways I Took a Startup to A BILLION IN SALES,’ provides his simple proven methods to ‘kill it’ in business and have a remarkable career.In this episode, R...

13 Mai 202438min

💦 Splash - Copycats

💦 Splash - Copycats

Splashes…💦 Traditional Planning Methods Simply Don’t Work When Success Depends On Flawless Execution.💦 Benchmarking Best In Class Robs An Organization Of The Desire To Be Creative And Innovate.💦 Fa...

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Simple Reasons You Can’t Scale A Business Without Grateful Customers

Simple Reasons You Can’t Scale A Business Without Grateful Customers

“In this episode of ‘Podcast Marketing Secrets’ Roy gives us some real-world advice that's all about growing and scaling your business in just 24 months. Get ready to dive deep into the concept of com...

6 Mai 202443min

💦 Splash - A Billion

💦 Splash - A Billion

Splashes…💦 What Were The Outrageous Things We Did To Get To a Billion In Sales?💦 The Consequences Of NOT Being Different Are Deadly

3 Mai 20248min

How To Execute an Imperfect Strategy

How To Execute an Imperfect Strategy

Your Business Plan takes the #2 priority! It’s NOT what makes a business successful. If a brilliant plan can’t be executed, what is its value? EXACTLY!In this podcast ‘Unbound’ Podcast Host Chris Dubo...

29 Apr 202445min

💦 Splash - SURPRISE 😮

💦 Splash - SURPRISE 😮

Splashes…💦 Surprise ME! 😮 Is The “Juice” In The Customer Relationship That Takes Their Breath Away.💦 If You are In The Business Of Satisfying Customer Needs, You’re In The Wrong Game.

26 Apr 20243min

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