Breakaway From Boring


Straight Talk For Small Business.


Break Away From Boring! Be Audacious.


What you’ll find in this amazing episode:


▪️The story behind BE DiFFERENT or be dead.

▪️Why breaking away from tradition is key to business survival.

▪️Finding A true competitive advantage.

▪️Knowing what makes us unique with The ONLY Statement.

▪️What are CLAPTRAP expressions and why we should never use them.

▪️Marketing needs to focus on what customers CRAVE, not on what they need.

▪️Audacious Leadership.

▪️Throwing away benchmarking and copying.

— Salim Omar, Host, The CPA Marketing Genius Podcast

Episoder(131)

💦 Splash - School’s Out

💦 Splash - School’s Out

Splashes…💦 School Does a Great Job of Keeping Young People In The Crowd of Conformists.💦 There’s Money at the End of The Contrarian Rainbow.

29 Mar 20243min

Guaranteed Ways To Double Your Business Performance

Guaranteed Ways To Double Your Business Performance

In my experience, strong top line sales is always the bellwether of amazing performance. Fast growing sales revenue shows that people believe the organization’s value proposition and they commit thems...

25 Mar 202421min

💦 Splash - Conformity

💦 Splash - Conformity

Splashes…💦 How Can You Be Different When Everyone Wants You To Conform?💦 If You Are Tactically Driven, You’re Leaving Money on the Table

22 Mar 20243min

How Mistakes Can Mean Success

How Mistakes Can Mean Success

A core element to great customer service is a recovery strategy. It’s how you react to those times when, inevitably, your business makes a mistake. Often, businesses do the bare minimum to assuage the...

18 Mar 20248min

💦 Splash - Mediocrity

💦 Splash - Mediocrity

Splash…💦 Today, Businesses are Doing a Mediocre Job of Differentiating Themselves. And If You Use Words Like “Better” or Best” In Your Brand, You’re On The Wrong Track.💦 Being Different Is Like Push...

15 Mar 20241min

B Different and B Audacious

B Different and B Audacious

“Roy is a seasoned business leader, marketer and author with over three decades of experience in the data and internet industry where he grew a startup business from a startup to a $1 billion powerhou...

11 Mar 20241h

💦 Splash - Contrarian

💦 Splash - Contrarian

Splashes…💦 Audaciousness Begins With a Contrarian Outlook.💦 An Innovation Culture is NOT a Pain-Free Zone.💦 The Key To Customer Loyalty is “Customer Serving”.

8 Mar 20246min

We All Live in “Red Oceans”

We All Live in “Red Oceans”

Some people preach that you should look for a “Blue Ocean” where you have ZERO competition. That would be nirvana, but for most business leaders, we have to learn how to win in “Red Oceans” with hungr...

4 Mar 202455min

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