Stand Out or Be DONE

How to Stand Out From the Crowd


“The small business viking, Roy Osing, discusses what business owners can do to thrive.


His book series, Be Different or Be Dead, shines a light on the biggest challenge companies of all sizes are facing.

With a billion businesses to choose from, how does a company differentiate themselves in the market?


Roy says it can be done by making one simple statement, he calls it ‘The ONLY Statement’.

He encourages companies to think about what they’re truly “ONLY” at, what’s unique about them.

He says if you can’t figure that out, your business is as good as dead.


Every company should be able to fill in the blank of: “We are the ONLY ones who…”. That statement will definitively tell people why they should do business with you over another company.


However, don’t feel like your work is done once you’ve figured that out. The world is always changing, and so your ONLY Statement will have to be able to shift along the way.” — Luigi & Matt, Hosts, The Liquid Lunch Project Podcast


What You’ll Learn in This Episode:

▪️The biggest challenge that businesses are facing.

▪️What 3 questions every business owner should be asking.

▪️How to develop an executable game plan.

▪️What it means to be truly innovative.


Episoder(131)

Avoid “YUMMY” And Grow Your Business

Avoid “YUMMY” And Grow Your Business

Business plans are traditionally too expensive, they take too much time, they’re too rigid, and are not executed with flawless precision.My guidance in my Strategic Game Plan process is to focus on th...

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Reaction is a Great Competitive Strategy

Reaction is a Great Competitive Strategy

Build the cultural competence of your business on the ability to successfully react to unexpected events rather than rely on traditional planning methods that try to build precision into your plan ove...

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How to Become An Audacious Leader

How to Become An Audacious Leader

An Audacious Leader isn’t great; they’re not the best and they’re not in the top 10.They are breakaway leaders who stand out from the leadership “herd” because they are bold, courageous, outrageous an...

20 Mai 202452min

How To Grow Your Business To a BILLION

How To Grow Your Business To a BILLION

“Roy’s latest book, ‘The Audacious ‘Unheard-Of Ways I Took a Startup to A BILLION IN SALES,’ provides his simple proven methods to ‘kill it’ in business and have a remarkable career.In this episode, R...

13 Mai 202438min

💦 Splash - Copycats

💦 Splash - Copycats

Splashes…💦 Traditional Planning Methods Simply Don’t Work When Success Depends On Flawless Execution.💦 Benchmarking Best In Class Robs An Organization Of The Desire To Be Creative And Innovate.💦 Fa...

10 Mai 20244min

Simple Reasons You Can’t Scale A Business Without Grateful Customers

Simple Reasons You Can’t Scale A Business Without Grateful Customers

“In this episode of ‘Podcast Marketing Secrets’ Roy gives us some real-world advice that's all about growing and scaling your business in just 24 months. Get ready to dive deep into the concept of com...

6 Mai 202443min

💦 Splash - A Billion

💦 Splash - A Billion

Splashes…💦 What Were The Outrageous Things We Did To Get To a Billion In Sales?💦 The Consequences Of NOT Being Different Are Deadly

3 Mai 20248min

How To Execute an Imperfect Strategy

How To Execute an Imperfect Strategy

Your Business Plan takes the #2 priority! It’s NOT what makes a business successful. If a brilliant plan can’t be executed, what is its value? EXACTLY!In this podcast ‘Unbound’ Podcast Host Chris Dubo...

29 Apr 202445min

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