Stand Out or Be DONE

How to Stand Out From the Crowd


“The small business viking, Roy Osing, discusses what business owners can do to thrive.


His book series, Be Different or Be Dead, shines a light on the biggest challenge companies of all sizes are facing.

With a billion businesses to choose from, how does a company differentiate themselves in the market?


Roy says it can be done by making one simple statement, he calls it ‘The ONLY Statement’.

He encourages companies to think about what they’re truly “ONLY” at, what’s unique about them.

He says if you can’t figure that out, your business is as good as dead.


Every company should be able to fill in the blank of: “We are the ONLY ones who…”. That statement will definitively tell people why they should do business with you over another company.


However, don’t feel like your work is done once you’ve figured that out. The world is always changing, and so your ONLY Statement will have to be able to shift along the way.” — Luigi & Matt, Hosts, The Liquid Lunch Project Podcast


What You’ll Learn in This Episode:

▪️The biggest challenge that businesses are facing.

▪️What 3 questions every business owner should be asking.

▪️How to develop an executable game plan.

▪️What it means to be truly innovative.


Episoder(131)

💦 Splash - School’s Out

💦 Splash - School’s Out

Splashes…💦 School Does a Great Job of Keeping Young People In The Crowd of Conformists.💦 There’s Money at the End of The Contrarian Rainbow.

29 Mar 20243min

Guaranteed Ways To Double Your Business Performance

Guaranteed Ways To Double Your Business Performance

In my experience, strong top line sales is always the bellwether of amazing performance. Fast growing sales revenue shows that people believe the organization’s value proposition and they commit thems...

25 Mar 202421min

💦 Splash - Conformity

💦 Splash - Conformity

Splashes…💦 How Can You Be Different When Everyone Wants You To Conform?💦 If You Are Tactically Driven, You’re Leaving Money on the Table

22 Mar 20243min

How Mistakes Can Mean Success

How Mistakes Can Mean Success

A core element to great customer service is a recovery strategy. It’s how you react to those times when, inevitably, your business makes a mistake. Often, businesses do the bare minimum to assuage the...

18 Mar 20248min

💦 Splash - Mediocrity

💦 Splash - Mediocrity

Splash…💦 Today, Businesses are Doing a Mediocre Job of Differentiating Themselves. And If You Use Words Like “Better” or Best” In Your Brand, You’re On The Wrong Track.💦 Being Different Is Like Push...

15 Mar 20241min

B Different and B Audacious

B Different and B Audacious

“Roy is a seasoned business leader, marketer and author with over three decades of experience in the data and internet industry where he grew a startup business from a startup to a $1 billion powerhou...

11 Mar 20241h

💦 Splash - Contrarian

💦 Splash - Contrarian

Splashes…💦 Audaciousness Begins With a Contrarian Outlook.💦 An Innovation Culture is NOT a Pain-Free Zone.💦 The Key To Customer Loyalty is “Customer Serving”.

8 Mar 20246min

We All Live in “Red Oceans”

We All Live in “Red Oceans”

Some people preach that you should look for a “Blue Ocean” where you have ZERO competition. That would be nirvana, but for most business leaders, we have to learn how to win in “Red Oceans” with hungr...

4 Mar 202455min

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