The Power of Differentiation
“I’m excited to share with you a fascinating conversation I had with Roy Osing, a renowned expert on business and personal branding. We delved into the importance of differentiation in business and pe...
8 Apr 202434min
💦 Splash - The Prize
Splash…💦 To Win, Keep Your Eyes On The Prize.💦 Keep Your Promises To Your Customers + Dazzle ‘em With How They Feel = Loyal Fans For Life.
5 Apr 20243min
Why a Short Term Focus is Vital
Most businesses think they need to take a long term strategic view; they’ve been ‘taught’ to look at where they need to be 5 years from now. The problem is that a long term planning horizon makes it e...
1 Apr 202427min
💦 Splash - School’s Out
Splashes…💦 School Does a Great Job of Keeping Young People In The Crowd of Conformists.💦 There’s Money at the End of The Contrarian Rainbow.
29 Mar 20243min
Guaranteed Ways To Double Your Business Performance
In my experience, strong top line sales is always the bellwether of amazing performance. Fast growing sales revenue shows that people believe the organization’s value proposition and they commit thems...
25 Mar 202421min
💦 Splash - Conformity
Splashes…💦 How Can You Be Different When Everyone Wants You To Conform?💦 If You Are Tactically Driven, You’re Leaving Money on the Table
22 Mar 20243min
How Mistakes Can Mean Success
A core element to great customer service is a recovery strategy. It’s how you react to those times when, inevitably, your business makes a mistake. Often, businesses do the bare minimum to assuage the...
18 Mar 20248min
💦 Splash - Mediocrity
Splash…💦 Today, Businesses are Doing a Mediocre Job of Differentiating Themselves. And If You Use Words Like “Better” or Best” In Your Brand, You’re On The Wrong Track.💦 Being Different Is Like Push...
15 Mar 20241min
