#3 - Omnichannel AI Strategy | Victor Tapia, Global Digital Director at Reckitt

#3 - Omnichannel AI Strategy | Victor Tapia, Global Digital Director at Reckitt

Join Miguel Machado for an exclusive conversation with Victor Tapia, IT&D Global Director for Digital, Marketing and E-commerce Nutrition at Reckitt. Discover how this digital transformation leader is revolutionizing consumer experiences across multiple touchpoints through strategic AI implementation and data-driven decision making at one of the world's leading CPG companies.

Key highlights:

  • Purpose-Driven Digital Transformation: Learn the three-pillar framework (passion, ecosystems, purpose) that's delivering measurable results in consumer goods marketing
  • AI-Powered Personalization Strategy: Explore how Reckitt leverages artificial intelligence to create hyper-relevant consumer experiences across digital channels
  • Ethical Data Management: Master the balance between AI innovation and responsible data practices in highly regulated markets
  • Omnichannel Marketing Architecture: Implement the technology stack that connects consumer insights to seamless experiences across e-commerce and traditional retail

Essential for CPG marketing executives, digital transformation leaders, e-commerce directors, and brand managers looking to integrate AI into their consumer experience strategy. Get actionable frameworks for implementing AI marketing solutions that deliver both business growth and consumer trust.

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Episoder(27)

#27 - AI & Marketing: Transforming Creativity in the Age of GenAI with Teresa Fusaro

#27 - AI & Marketing: Transforming Creativity in the Age of GenAI with Teresa Fusaro

Join us for an insightful conversation with Teresa Fusaro, Global Senior Director of GenAI Creativity and seasoned executive with over 15 years of experience at the intersection of marketing, technolo...

7 Mai 34min

#26 - AI & Blockchain Convergence: Building Trust in the Age of Intelligent Agents with Victor Madueno

#26 - AI & Blockchain Convergence: Building Trust in the Age of Intelligent Agents with Victor Madueno

Join us for a forward-thinking conversation with Victor Madueno, Senior Director at FDI Consulting and globally recognized leader in digital assets, AI, and blockchain, as he explores the powerful con...

16 Apr 37min

#25 - Dominate AI Before It Dominates You — with Lasse Rouhiainen

#25 - Dominate AI Before It Dominates You — with Lasse Rouhiainen

Lasse Rouhiainen— keynote speaker, AI advisor to companies and governments, and author of Dominate AI Before It Dominates You — breaks down exactly where most businesses are getting AI wrong and what ...

2 Apr 33min

#24- How AI Is Reshaping Agencies: Building Products That Actually Work with Fergus Dyer-Smith

#24- How AI Is Reshaping Agencies: Building Products That Actually Work with Fergus Dyer-Smith

Join us for a thought-provoking conversation about AI transformation in the marketing and agency world with Fergus Dyer-Smith, Chief Product Officer at MSQ and CEO of M3 Labs. With a background rooted...

19 Mar 36min

#23- Building AI Capabilities In-House: Strategic Transformation with David

#23- Building AI Capabilities In-House: Strategic Transformation with David

Join us for a thought-provoking conversation about strategic AI implementation and organizational transformation with David Vivancos, serial entrepreneur and AI advisor. With five digital startups co-...

4 Mar 29min

#22- AI in CPG Marketing: Creative Speed and Scale Transformation with Elena Espinoza

#22- AI in CPG Marketing: Creative Speed and Scale Transformation with Elena Espinoza

Join us for an illuminating conversation about how AI is revolutionizing creative development and marketing in the consumer packaged goods sector with Elena Espinoza, Marketing Director at Lipton ICE-...

5 Feb 31min

#21 Retail's AI Transformation: Predictive Analytics & Personalization at Walmart Canada - Montserrat Padierna

#21 Retail's AI Transformation: Predictive Analytics & Personalization at Walmart Canada - Montserrat Padierna

Discover how one of the world's largest retailers is embedding AI across every customer touchpoint. In this episode, Montserrat Padierna, Customer Insights and Analytics Lead at Walmart Canada, reveal...

22 Jan 18min

#20: Banking's AI Revolution - Automating 85% of Operations with Scotiabank's Paulina Prieto

#20: Banking's AI Revolution - Automating 85% of Operations with Scotiabank's Paulina Prieto

What if the key to AI success in banking isn't replacing humans—but amplifying them?Join us for a revealing conversation with Paulina Prieto, Head of Products and Digital Solutions at Scotiabank Mexic...

20 Nov 202524min

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