#5 - AI Marketing: Data-Driven CPG Strategy for 10X ROI | Deepak Jose, Top 100 Analytics Innovator| ex Mars & Coca-Cola

#5 - AI Marketing: Data-Driven CPG Strategy for 10X ROI | Deepak Jose, Top 100 Analytics Innovator| ex Mars & Coca-Cola

Join Miguel Machado as he explores practical AI implementation with Deepak Jose, named among 2023's CPG Visionaries and Top 100 Innovators in Data & Analytics. Drawing from his leadership experience at global powerhouses Mars and Coca-Cola, Deepak reveals the frameworks that drive measurable results in consumer goods marketing.

Key highlights:

  • Business-First AI Implementation: Master the strategy of solving specific marketing challenges before collecting data
  • Modular Data Architecture: Learn the "Lego block" approach that allows CPG brands to adapt AI systems as technology evolves
  • Marketing ROI Measurement: Discover how to calculate and communicate the financial impact of AI marketing initiatives
  • Data Quality Framework: Implement the proven trinity methodology connecting people, processes, and platforms for reliable analytics

Essential for CPG marketing directors, retail analytics leaders, brand managers, and executives looking to transform customer engagement through data. Get actionable techniques for AI implementation that delivers measurable business outcomes while avoiding costly technology investments that don't generate returns.

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Episoder(27)

#27 - AI & Marketing: Transforming Creativity in the Age of GenAI with Teresa Fusaro

#27 - AI & Marketing: Transforming Creativity in the Age of GenAI with Teresa Fusaro

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#26 - AI & Blockchain Convergence: Building Trust in the Age of Intelligent Agents with Victor Madueno

#26 - AI & Blockchain Convergence: Building Trust in the Age of Intelligent Agents with Victor Madueno

Join us for a forward-thinking conversation with Victor Madueno, Senior Director at FDI Consulting and globally recognized leader in digital assets, AI, and blockchain, as he explores the powerful con...

16 Apr 37min

#25 - Dominate AI Before It Dominates You — with Lasse Rouhiainen

#25 - Dominate AI Before It Dominates You — with Lasse Rouhiainen

Lasse Rouhiainen— keynote speaker, AI advisor to companies and governments, and author of Dominate AI Before It Dominates You — breaks down exactly where most businesses are getting AI wrong and what ...

2 Apr 33min

#24- How AI Is Reshaping Agencies: Building Products That Actually Work with Fergus Dyer-Smith

#24- How AI Is Reshaping Agencies: Building Products That Actually Work with Fergus Dyer-Smith

Join us for a thought-provoking conversation about AI transformation in the marketing and agency world with Fergus Dyer-Smith, Chief Product Officer at MSQ and CEO of M3 Labs. With a background rooted...

19 Mar 36min

#23- Building AI Capabilities In-House: Strategic Transformation with David

#23- Building AI Capabilities In-House: Strategic Transformation with David

Join us for a thought-provoking conversation about strategic AI implementation and organizational transformation with David Vivancos, serial entrepreneur and AI advisor. With five digital startups co-...

4 Mar 29min

#22- AI in CPG Marketing: Creative Speed and Scale Transformation with Elena Espinoza

#22- AI in CPG Marketing: Creative Speed and Scale Transformation with Elena Espinoza

Join us for an illuminating conversation about how AI is revolutionizing creative development and marketing in the consumer packaged goods sector with Elena Espinoza, Marketing Director at Lipton ICE-...

5 Feb 31min

#21 Retail's AI Transformation: Predictive Analytics & Personalization at Walmart Canada - Montserrat Padierna

#21 Retail's AI Transformation: Predictive Analytics & Personalization at Walmart Canada - Montserrat Padierna

Discover how one of the world's largest retailers is embedding AI across every customer touchpoint. In this episode, Montserrat Padierna, Customer Insights and Analytics Lead at Walmart Canada, reveal...

22 Jan 18min

#20: Banking's AI Revolution - Automating 85% of Operations with Scotiabank's Paulina Prieto

#20: Banking's AI Revolution - Automating 85% of Operations with Scotiabank's Paulina Prieto

What if the key to AI success in banking isn't replacing humans—but amplifying them?Join us for a revealing conversation with Paulina Prieto, Head of Products and Digital Solutions at Scotiabank Mexic...

20 Nov 202524min

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