#12 - When Less AI Creates Better Results | Rob Pinkerton, Oracle's SVP on Smart Marketing Focus

#12 - When Less AI Creates Better Results | Rob Pinkerton, Oracle's SVP on Smart Marketing Focus

Join host Miguel Machado in conversation with Rob Pinkerton, Senior VP at Oracle and former CMO of Morningstar. With an extraordinary career spanning from the US Senate to growing a $150M business into a $400M market leader at Adobe, Rob brings a unique perspective on how AI can drive real business results when used strategically.

Key highlights:

  • Strategic Restraint Approach: Discover why the most successful AI implementations focus on doing fewer things with greater impact rather than simply automating everything
  • CMO-CTO Partnership: Learn why collaboration between marketing and technology leaders is the essential first step for turning around underperforming AI investments
  • Finding Your Data Edge: Understand how your competitive advantage lies in your own internal customer data rather than increasingly saturated third-party sources
  • Redefining Personalization: Explore how AI can enhance genuine human connections by enabling higher-quality bottom-of-funnel interactions
  • AI Tool Selection Strategy: Gain insights into how to choose AI tools that enhance your workflow without creating distractions or unnecessary complexity


Perfect for CMOs seeking to move beyond AI hype to measurable business impact. Discover how strategic focus, cross-departmental collaboration, and smarter use of internal data can transform marketing effectiveness while maintaining genuine human connections with customers.


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Episoder(27)

#27 - AI & Marketing: Transforming Creativity in the Age of GenAI with Teresa Fusaro

#27 - AI & Marketing: Transforming Creativity in the Age of GenAI with Teresa Fusaro

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#26 - AI & Blockchain Convergence: Building Trust in the Age of Intelligent Agents with Victor Madueno

#26 - AI & Blockchain Convergence: Building Trust in the Age of Intelligent Agents with Victor Madueno

Join us for a forward-thinking conversation with Victor Madueno, Senior Director at FDI Consulting and globally recognized leader in digital assets, AI, and blockchain, as he explores the powerful con...

16 Apr 37min

#25 - Dominate AI Before It Dominates You — with Lasse Rouhiainen

#25 - Dominate AI Before It Dominates You — with Lasse Rouhiainen

Lasse Rouhiainen— keynote speaker, AI advisor to companies and governments, and author of Dominate AI Before It Dominates You — breaks down exactly where most businesses are getting AI wrong and what ...

2 Apr 33min

#24- How AI Is Reshaping Agencies: Building Products That Actually Work with Fergus Dyer-Smith

#24- How AI Is Reshaping Agencies: Building Products That Actually Work with Fergus Dyer-Smith

Join us for a thought-provoking conversation about AI transformation in the marketing and agency world with Fergus Dyer-Smith, Chief Product Officer at MSQ and CEO of M3 Labs. With a background rooted...

19 Mar 36min

#23- Building AI Capabilities In-House: Strategic Transformation with David

#23- Building AI Capabilities In-House: Strategic Transformation with David

Join us for a thought-provoking conversation about strategic AI implementation and organizational transformation with David Vivancos, serial entrepreneur and AI advisor. With five digital startups co-...

4 Mar 29min

#22- AI in CPG Marketing: Creative Speed and Scale Transformation with Elena Espinoza

#22- AI in CPG Marketing: Creative Speed and Scale Transformation with Elena Espinoza

Join us for an illuminating conversation about how AI is revolutionizing creative development and marketing in the consumer packaged goods sector with Elena Espinoza, Marketing Director at Lipton ICE-...

5 Feb 31min

#21 Retail's AI Transformation: Predictive Analytics & Personalization at Walmart Canada - Montserrat Padierna

#21 Retail's AI Transformation: Predictive Analytics & Personalization at Walmart Canada - Montserrat Padierna

Discover how one of the world's largest retailers is embedding AI across every customer touchpoint. In this episode, Montserrat Padierna, Customer Insights and Analytics Lead at Walmart Canada, reveal...

22 Jan 18min

#20: Banking's AI Revolution - Automating 85% of Operations with Scotiabank's Paulina Prieto

#20: Banking's AI Revolution - Automating 85% of Operations with Scotiabank's Paulina Prieto

What if the key to AI success in banking isn't replacing humans—but amplifying them?Join us for a revealing conversation with Paulina Prieto, Head of Products and Digital Solutions at Scotiabank Mexic...

20 Nov 202524min

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