#15 - AI Video Revolution: Strategic Content Production for CMOs I VideoFresh CEO Rob Wiltsey

#15 - AI Video Revolution: Strategic Content Production for CMOs I VideoFresh CEO Rob Wiltsey

Join us for a strategic deep dive with Rob Wiltsey, CEO of VideoFresh, as he reveals how CMOs can navigate the AI content revolution without sacrificing brand authenticity. With over 15 years of producing videos for Nike, Kaiser Permanente, and other major brands, Rob shares battle-tested insights on when to use generative AI, when to stick with traditional production, and how to create hybrid workflows that drive real business results.

Key Takeaways for CMOs:

  • Why effective content must make audiences feel something - and how AI doesn't automatically deliver compelling videos that drive sales
  • Strategic framework for deciding between generative AI, traditional production, or hybrid approaches
  • How to rise above "AI slop" while competitors get lazy with generic content
  • Practical workflow changes needed to integrate AI tools like Vuo3, Kling AI, and Runway effectively
  • Why brands should use AI as an assistant, not an authority, to maintain creative control and brand equity


Perfect for marketing leaders looking to harness AI's potential while preserving the human touch that builds lasting customer connections and drives revenue growth.


Episoder(22)

#23 - AI in CPG Marketing: Creative Speed and Scale Transformation with Elena Espinoza

#23 - AI in CPG Marketing: Creative Speed and Scale Transformation with Elena Espinoza

Join us for an illuminating conversation about how AI is revolutionizing creative development and marketing in the consumer packaged goods sector with Elena Espinoza, Marketing Director at Lipton ICE-...

5 Feb 31min

#21 Retail's AI Transformation: Predictive Analytics & Personalization at Walmart Canada - Montserrat Padierna

#21 Retail's AI Transformation: Predictive Analytics & Personalization at Walmart Canada - Montserrat Padierna

Discover how one of the world's largest retailers is embedding AI across every customer touchpoint. In this episode, Montserrat Padierna, Customer Insights and Analytics Lead at Walmart Canada, reveal...

22 Jan 18min

#20: Banking's AI Revolution - Automating 85% of Operations with Scotiabank's Paulina Prieto

#20: Banking's AI Revolution - Automating 85% of Operations with Scotiabank's Paulina Prieto

What if the key to AI success in banking isn't replacing humans—but amplifying them?Join us for a revealing conversation with Paulina Prieto, Head of Products and Digital Solutions at Scotiabank Mexic...

20 Nov 202524min

#19- AI Patient Revolution with Daniel Gartner I Roche Pharmaceutical

#19- AI Patient Revolution with Daniel Gartner I Roche Pharmaceutical

What if AI could predict when a patient will abandon their treatment before they even know it themselves?Join us for a groundbreaking conversation with Daniel Gartner, Omnichannel Outcomes Senior Lead...

16 Okt 202525min

#18- AI in Banking: MarTech Transformation and Hyper-Personalization with Alberto Sanchez

#18- AI in Banking: MarTech Transformation and Hyper-Personalization with Alberto Sanchez

Join us for a fascinating deep dive into how AI is revolutionizing banking and financial services marketing with Alberto Sanchez, Deputy Director of MarTech for Digital Channels at one of Mexico's maj...

2 Okt 202523min

#17 - AI Implementation Frameworks: Digital Transformation Best Practices with Roberto Tovar

#17 - AI Implementation Frameworks: Digital Transformation Best Practices with Roberto Tovar

Join us for an insightful conversation with Roberto Tovar, a tech and digital transformation leader with extensive experience driving innovation across manufacturing, oil and gas, consumer goods, and ...

21 Aug 202529min

#16 - Scaling AI Creativity: From 10 to 150 Campaigns with Nataniel Espinoza - Nestlé's Digital Strategy Leader

#16 - Scaling AI Creativity: From 10 to 150 Campaigns with Nataniel Espinoza - Nestlé's Digital Strategy Leader

Join us for an insightful conversation with Nathaniel Espinoza, Senior Manager of Digital Strategy and Brand Building at Nestlé, as he shares his remarkable 15-year journey from traditional advertisin...

7 Aug 202535min

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