#15 - AI Video Revolution: Strategic Content Production for CMOs I VideoFresh CEO Rob Wiltsey

#15 - AI Video Revolution: Strategic Content Production for CMOs I VideoFresh CEO Rob Wiltsey

Join us for a strategic deep dive with Rob Wiltsey, CEO of VideoFresh, as he reveals how CMOs can navigate the AI content revolution without sacrificing brand authenticity. With over 15 years of producing videos for Nike, Kaiser Permanente, and other major brands, Rob shares battle-tested insights on when to use generative AI, when to stick with traditional production, and how to create hybrid workflows that drive real business results.

Key Takeaways for CMOs:

  • Why effective content must make audiences feel something - and how AI doesn't automatically deliver compelling videos that drive sales
  • Strategic framework for deciding between generative AI, traditional production, or hybrid approaches
  • How to rise above "AI slop" while competitors get lazy with generic content
  • Practical workflow changes needed to integrate AI tools like Vuo3, Kling AI, and Runway effectively
  • Why brands should use AI as an assistant, not an authority, to maintain creative control and brand equity


Perfect for marketing leaders looking to harness AI's potential while preserving the human touch that builds lasting customer connections and drives revenue growth.


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Episoder(27)

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#22- AI in CPG Marketing: Creative Speed and Scale Transformation with Elena Espinoza

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Join us for an illuminating conversation about how AI is revolutionizing creative development and marketing in the consumer packaged goods sector with Elena Espinoza, Marketing Director at Lipton ICE-...

5 Feb 31min

#21 Retail's AI Transformation: Predictive Analytics & Personalization at Walmart Canada - Montserrat Padierna

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Discover how one of the world's largest retailers is embedding AI across every customer touchpoint. In this episode, Montserrat Padierna, Customer Insights and Analytics Lead at Walmart Canada, reveal...

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What if the key to AI success in banking isn't replacing humans—but amplifying them?Join us for a revealing conversation with Paulina Prieto, Head of Products and Digital Solutions at Scotiabank Mexic...

20 Nov 202524min

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