Great Company with Jamie Laing16 Sep 2025

GSTAAD GUY: INSIDE THE MINDS OF THE ULTRA-RICH

Gstaad Guy is a creator I’ve followed for a few years, the anonymous creator who lifts the lid on the 0.01%. He gained fame for impersonating and poking fun at the lavish lifestyle of the ultra-wealthy in luxury ski resorts like Gstaad, created an alter ego, Cousin Colton, to represent the "new money" crowd.

The fascinating thing about Gstaad guy is that despite satirising the ultra-wealthy, poking fun at their absurdity, he is loved by billionaires, with a huge concentration of them among his following. I was absolutely fascinated to have him in the studio to find out more…

We cover:

The madness of Gstaad, the secret billionaire hide out in Switzerland
The inspiration behind the character of Constantine
Why we’re obsessed with wealth
The issues wealthy parents instil in their kids
How we find happiness and dealing with failure
How he ended up working with luxury brands like Loro Piana and Audemars Piguet

This conversation really opened my eyes to how some people live, but how ultimately, regardless of money, we’re all find happiness in connection with others.

And I've got a new book coming out, Boys Don't Cry which you can pre-order here: boysdontcry.co.uk

If you enjoyed the show, you can also follow us:

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And if you've got thoughts, questions and comments, you can email us at: greatcompany@jampotproductions.co.uk

THE CREDITS

Exec Producer: Jemima Rathbone

Producer: Helen Burke

Assistant Producer: Rhoda Abrokwa

Video: Jake Ji & Josh Bennett

Audio: Rafi Amsili

Social Media: Laura Coughlan & Anthony Barter

Great Company is an original podcast from JamPot

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