Build Your Copywriting Business17 Sep 2025

Are You Missing the Most Important Part of the “Let Them” Theory? (Episode 247)

You’ve probably heard Mel Robbins’ “Let Them” theory by now. (If not, pick up a copy or get on your library’s waitlist—trust us, there’s a waitlist for good reason!)

Let them underestimate you.

Let them judge.

Let them do their thing.

It’s a powerful mindset shift—but it’s only the beginning.

On this episode of the Build Your Copywriting Business podcast, Kate and I are giving our take on the book (5 out of 5 stars!), but, more importantly, breaking down why stopping at “let them” could keep you stuck.

If you’ve been spiraling with:

“What will people think when I update my LinkedIn to say ‘copywriter’?”

“Is this copy good enough? What if my client hates this?”

“I’m bothering people. Why would they want to hear from me?”

Then I really would love you to join the conversation and listen in! Take 30 minutes (15 if you listen on double speed like me 😉) and get the mindset framework that will help you get un-stuck.

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Episoder(349)

State of Copywriting Today: What Aspiring Pros Need to Know (Episode 294)

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What to Do When Business Feels Slow (Episode 293)

I am not a believer in "slow seasons are a fact of freelancing." I've been doing this long enough (20+ years) to know that 99% of the time, a slow season happens when you stop reaching out to clients...

16 Sep 45min

Copywriting 3.5 Days/Week from Mauritius - Sarah's Story (Episode 292)

CCA student Sarah is copywriting 3.5 days/week from Mauritius and here's the thing: That could—and should!—be ALL of us. I don't mean Mauritius (though if you LOVE island living, then ... yeah ...)....

9 Sep 36min

Are You Skipping This Crucial Copywriting Step? (Episode 291)

In addition to your creative brief (that you need for every project), you need to start with this step—before your fingers even hit your keyboard to write copy. Too many copywriters skip this step an...

2 Sep 27min

What Working Copywriters Wish They'd Known Sooner (Summer of Clients Series)

When you’re just starting out in your copywriting career (or even just considering this as a career path), it’s hard to feel confident when you might not have landed any clients or work yet. That me...

26 Aug 46min

How the Pros Juggle Multiple Clients (Summer of Clients Series)

At some point in you career you WILL have multiple projects at the same time. For most of us who want to work full-time as copywriters, that is the goal! Many of you may be experiencing this already ...

19 Aug 30min

Teaching ESL and Copywriting Around the World - Andi's Story (Episode 290)

This episode isn't really about copywriting. It's about building your career around your life instead of the other way around. CCA student, copywriter, and ESL educator Andi is sharing how she's tak...

12 Aug 45min

Costly Lies Copywriters Tell Themselves (Summer of Clients Series)

Put a check next to any of these that you've thought: [ ] That business is too big to need my help. [ ] That business works with an agency already. [ ] They must have copywriters already. [ ] Solo...

5 Aug 27min