Let’s Talk Shop17 Sep 2025

Why You Can’t Build a Business on Faire Alone

Note: sorry about the sound quality in this episode, I will get better at recording in public.

Timestamps and Episode Overview

00:00 Introduction: The Risks of Relying on Faire

If Faire disappeared tomorrow, would your wholesale sales stop too? It’s a confronting question, but one worth asking. In this episode, I explore why relying on one platform is risky and what you can do to create wholesale sales that feel steady and predictable.

01:35 Why Faire Feels Tempting

There’s no denying that Faire makes things easy. From streamlined admin to surprise orders, it can feel like wholesale is “working” without much effort. But this ease can create a false sense of security.

04:22 The Risks of Relying Solely on Faire

High commissions, shifting algorithms, crowded categories, and the reality that buyers belong to Faire, not you, all make it a fragile foundation to build your business on. When you don’t own the rules or the relationships, you’re leaving your future in someone else’s hands.

09:18 Building a Sustainable Wholesale Business

The strongest businesses combine platforms like Faire with direct relationships and systems. That means structured outreach, consistent follow-up, supporting your stockists, and building your own buyer list. With this foundation, your wholesale sales remain steady no matter what happens with Faire.

14:52 Invitation to Free Workshop

If this episode struck a chord, I’d love to invite you to my free workshop: Cracking Christmas – Build Your Sales Plan for Your Best Q4 Yet, happening online on 24th September. You’ll learn the exact steps to plan your wholesale sales for the busiest season, so you can finish 2025 strong and set yourself up for a thriving 2026. Sign up here.

16:30 Teaser for Next Episode

Make sure you subscribe so you don’t miss next week’s episode: Why Traditional Sales Skills Are Not Dead. In a digital-first world, it’s the old-fashioned touches that are helping brands stand out.

Links and Resources

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(112)

How to Grow on Faire: From 0 to 1,000+ Stockists with Andrew Kemp

Faire Wholesale Success: Growing to 1,000+ Retailers with Andrew Kemp In this episode of Let's Talk Shop I'm joined by Andrew Kemp from Bare Kind and Candid Founders. We talk about how Bare Kind grew ...

1 Des 202536min

Turn Black Friday Buyers into Regulars with Sarah Mathias from This Is Growth

Today we are diving into the questions every small product business is asking in mid November. Am I ready for Black Friday. Is it too late to plan. What should I focus on if I do not have much time. H...

17 Nov 202554min

What Retail Buyers Are Searching for This Christmas with Anne-Claire from Faire

In this episode of Let’s Talk Shop, I’m joined by Anne-Claire Morel, International Marketing Manager at Faire, to uncover what’s trending in wholesale and retail buying ahead of Christmas 2025. We div...

27 Okt 202519min

The Real Results Behind Sales Growth Lab

If you’ve ever wondered how to make wholesale work for your product business, this episode is for you. In this behind-the-scenes look at Sales Growth Lab, I’m sharing real results from real brands inc...

5 Okt 20255min

You Don’t Need Another Marketing Strategy, You Need This

If your Instagram strategy is not converting, your SEO is not bringing sales, and your email marketing feels pointless, this episode is for you. I am Therese Oertenblad, founder of Small Business Co...

29 Sep 20257min

What is Sales Growth Lab, and Is It Right for You?

You’ve already sold to shops. Maybe you’ve got a handful of stockists, or you’ve had some one-off wholesale orders that felt exciting at the time. But now things feel inconsistent. Reorders are patchy...

28 Sep 20258min

How Moonshine Candle Co Grew to 60+ Stockists

Let’s Talk Shop: How Moonshine Candle Co Grew to 60+ Stockists Episode summary Catherine, founder of Moonshine Candle Co in the Orkney Islands, shares how she grew from roughly 30 stockists to 60+...

22 Sep 202530min

Traditional Sales Skills Are Not Dead

Are you relying only on emails, Faire, or Instagram to grow your wholesale sales? In this episode of Let’s Talk Shop, I’m sharing why traditional sales skills are making a big comeback - and why buyer...

19 Sep 20256min